Welcome to WebmasterWorld Guest from 3.94.129.211

Forum Moderators: martinibuster

Message Too Old, No Replies

October 2016 AdSense Earnings & Observations

What has this month got in store for us?

     
10:25 am on Oct 2, 2016 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Dec 17, 2006
posts: 1270
votes: 289


I might as well kick this month's thread of then.

Not a brilliant start to October, but it could be worse. Like I've said before, you just don't know where you stand these days with AdSense.

I don't even think there's any point in me making changes to my layout, I had a good September with my present layout.
9:26 pm on Oct 6, 2016 (gmt 0)

New User

Top Contributors Of The Month

joined:Oct 5, 2016
posts:25
votes: 4


I've also noticed completely different and irrelevant ads on my sites. I've always had mostly game related ads but now I have credit cards, expedia, windows driver updates, clothing, college, and plumbing ads. It makes no sense.

I agree Edge. A switch was definitely flipped. This was deliberate.
12:25 am on Oct 7, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 1, 2016
posts: 2757
votes: 846


Have they moved your accounts into smart-pricing mode?
[support.google.com...]

This is somewhat of a rhetorical question, as there is no way to know whether or not your are impacted by smart-pricing. (As far as I know)
5:12 am on Oct 7, 2016 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Apr 2, 2016
posts: 343
votes: 59


Did they implement smart pricing around October 1st on a ton of accounts then?

Had a really bad day Thursday, the worst yet! :(
7:21 am on Oct 7, 2016 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Apr 2, 2016
posts: 343
votes: 59


Anyone have any feedback on their Thursday? Better / worse?
7:48 am on Oct 7, 2016 (gmt 0)

New User

joined:Oct 1, 2016
posts:14
votes: 0


Im seeing improvment ,hope it stays... others ?
7:50 am on Oct 7, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Mar 17, 2015
posts:819
votes: 459


Anyone have any feedback on their Thursday? Better / worse?

Thursday was woeful. Poor ad quality, reasonable CTR but appalling EPC. Then again, Thursdays are almost always poor for me, so it's nothing out of the ordinary.
8:16 am on Oct 7, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Sept 25, 2005
posts:2095
votes: 370


Continuing my RPM list, unfortunately it doesn't seem to be recovering. Mostly due to lower CPCs.

RPM relative to September 29:
- Sep 29 100%
- Sep 30 68%
- Oct 1 40%
- Oct 2 65%
- Oct 3 68%
- Oct 4 73%
- Oct 5 60%
- Oct 6 72%
8:24 am on Oct 7, 2016 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Apr 2, 2016
posts: 343
votes: 59


I did notice a pattern. Midnight - 9 am PST (or 09:00 - 18:00 CET) everything seems to go by just fine. But then it is like everything goes to an extreme slow and the RPM plummets.

Big change for us was a drop in CPC by -20%. Made everything worse, it could be because i banned some really unrelated BS ads. Who knows!
11:28 am on Oct 7, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Mar 17, 2015
posts:819
votes: 459


In clock terms, the first six or seven hours of the Adsense day are usually terrible. Most of my traffic in this time is UK, Aus and Asia. It either doesn't click or, if it does, it doesn't earn. Australian traffic is particularly miserly. Thousands of PVs from India too but they only make pennies.

A couple of years ago I used to average $15-20 an hour in the first quarter of the day, then US traffic would arrive and things would really kick off. Now I don't see even half those amounts.
12:51 pm on Oct 7, 2016 (gmt 0)

Full Member

5+ Year Member Top Contributors Of The Month

joined:Aug 14, 2014
posts:328
votes: 104


Thursday was quite low for me despite the same level of traffic sent to the network - but not as low as this past Saturday was : / Luckily a few other networks help me reach a self-imposed daily minimum. Hope the Christmas season is, at the very least, solid and I can get through February 2017.
1:23 pm on Oct 7, 2016 (gmt 0)

New User

Top Contributors Of The Month

joined:Oct 5, 2016
posts:25
votes: 4


My Thursday magically rebounded back to normal and Friday is looking like it'll be normal too.

Here is my full list from 9/29 forward

September (9/1-9/29) = 100% of RPM
Jan-Aug (1/1-8/31) = 88% of RPM
9/30 = 47.2%
10/1 = 51.6%
10/2 = 99.44% (normal day)
10/3 = 62.9%
10/4 = 65.1%
10/5 = 39.9%
10/6 = 103.3% (normal day)
10/7 = 81.7% (normal so far since US traffic hasn't flooded in yet, fingers crossed)
1:28 pm on Oct 7, 2016 (gmt 0)

New User

Top Contributors Of The Month

joined:Oct 5, 2016
posts:25
votes: 4


To those asking about being smart priced. It's possible but I highly doubt it for several reasons:

1) It's not just CPC that fell but CTR too
2) Not all my sites are seeing record low CPCs
3) I've had 2 rebound days seemingly at random
4) I've noticed far less relevant ads
5) Under clicks->impressions, I'm seeing a noticeable drop in impressions even though traffic has been up (so ads aren't loading I'm guessing?)
1:51 pm on Oct 7, 2016 (gmt 0)

Junior Member

joined:May 6, 2016
posts: 62
votes: 7


We had a very bad day on Thursday.
1:52 pm on Oct 7, 2016 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Apr 2, 2016
posts: 343
votes: 59


Our CPC have been about the same until yesterday then it became really awful. Today the CPC is still awful but the CTR have increased 25%. Just need the CPC back and i'll have a normal day. I wish :D
2:16 pm on Oct 7, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 29, 2001
posts:1138
votes: 42


Ok, so it seems on Sept 26 - 30 Google or other has decided to increase CPE type ads on my site and deliver fewer CPC ads. Then, starting on Oct. 3 - 6 (yesterday), I got lower paying CPM ads and fewer CPE's. I don't yet what the mix of ads are today..

Not knowing exactly what Google AdSense is doing.. I will speculate that they are experimenting with ad types. I assume to see what the best ad types or mix to deliver on my site?
3:19 pm on Oct 7, 2016 (gmt 0)

Preferred Member

5+ Year Member Top Contributors Of The Month

joined:Oct 29, 2012
posts:556
votes: 99


Seeing recovery today 10/7 Friday.

Either something broke over the last couple of days via much higher "smart pricing threshold" or certain higher paying ads were not served or beginning of quarter.
3:46 pm on Oct 7, 2016 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Apr 2, 2016
posts: 343
votes: 59


Do you guys and gals have a lot of ads banned? I really don't ban anyone except in rare cases. Only category disabled is the sexually suggestive one.
5:49 pm on Oct 7, 2016 (gmt 0)

New User from US 

joined:July 4, 2016
posts:20
votes: 1


Thursday was excellent, good CPC, but Friday has been terrible, the first ready bad day for October! Google seems to have removed a lot of clicks today as false clicks and combined with an extremely low CPC, it doesn't look good. Maybe it will pick up late in the day.
6:07 pm on Oct 7, 2016 (gmt 0)

Preferred Member

5+ Year Member Top Contributors Of The Month

joined:Aug 6, 2014
posts: 385
votes: 65


Yesterday (Thursday) was an excellent day. It was like they flipped a switch. Then today it's slow again. I haven't changed a thing.
9:16 pm on Oct 7, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Sept 25, 2005
posts:2095
votes: 370


Seeing recovery today 10/7 Friday.

Too soon to call it a recovery, but with Page RPM at 120% (up from 72% on Thursday) it sure is a good day for me, too. A record day, in fact. Very peculiar. It's all too jumpy for my taste, but I'm happy to see a good day among the bad days.
9:49 pm on Oct 7, 2016 (gmt 0)

Junior Member

5+ Year Member Top Contributors Of The Month

joined:Nov 3, 2014
posts:62
votes: 1


Looking much better than yesterday, hopefully it will get better and stable :).
10:56 pm on Oct 7, 2016 (gmt 0)

Junior Member from US 

10+ Year Member Top Contributors Of The Month

joined:May 18, 2005
posts:182
votes: 6


Changing text color to non-black (which was my former default) seems to help a bit, but as we all know, it takes days to analyze patterns.

But there is no question something is going on either with an experimental new ad format, the ads being served, a re-evaluation of pricing, etc. that is not working out well for enough people across the traffic spectrum to light up this thread...
12:18 am on Oct 8, 2016 (gmt 0)

New User

joined:Oct 8, 2016
posts:1
votes: 0


My estimated earnings for the last 7 days is down 43.6%. I hope better days are ahead of us. Google Gods help us now!
10:25 am on Oct 8, 2016 (gmt 0)

New User

joined:Oct 1, 2016
posts:14
votes: 0


Yesterday was only 5-10% below normal rpm (before 30.9) , but today started again with terrible RPM 50-60 % below...

others ?
10:36 am on Oct 8, 2016 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Apr 2, 2016
posts: 343
votes: 59


Yesterday started good, but declined later in the day. A good start turned out to be almost as #*$!ty as the rest of the week. Today looks really horrible. Decent CTR, but the CPC is not very good. Making an overall crappy RPM.
1:16 pm on Oct 8, 2016 (gmt 0)

New User

Top Contributors Of The Month

joined:Oct 5, 2016
posts:25
votes: 4


My RPM was off the charts yesterday (118% RPM with 100% being Sept 1-29). Had my best earnings day all year. 2 days before that was my worst earnings day all year (39% RPM). Today (10/8) looks like another terrible day.

Google is at least responding to my questions and trying to help me with suggestions on how to increase CTR (move this ad here, use 336x280 not 350x250, etc) but what they're saying has nothing to do with what's happening and I don't want to tell them that or press the issue.
2:49 pm on Oct 8, 2016 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Apr 2, 2016
posts: 343
votes: 59


Seeing some empty positions right now, like Google can't fill them, or there is something else going on.
3:51 pm on Oct 8, 2016 (gmt 0)

Junior Member

Top Contributors Of The Month

joined:Mar 11, 2015
posts: 101
votes: 31


@Maximum44 a few of us are having the same problem, see this thread...
[webmasterworld.com...]

I spoke to one of the support team and they were initally quick to respond with the standard reply, clear cache etc. But after sending them more detailed information I've not heard back.
4:43 pm on Oct 8, 2016 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Apr 2, 2016
posts: 343
votes: 59


Thanks for directing me to that thread Maleda!
6:59 pm on Oct 8, 2016 (gmt 0)

New User

joined:Oct 1, 2016
posts:14
votes: 0


I think we should all send same email to point them that something is wrong , and its not on our side ,
Changing ads position or color layout or anything wont fix anything,
I can see same from other webmasters reporting ..
sudden ctr drop and adsense full stop earning pennies...and like yesterday when everything was going as usual....
today again low ctr... one day 2.5% and other 0.8%..
Anyway we need to do something and point those problems to adsense as we are going to bankrupt ...
This 301 message thread spans 11 pages: 301
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members