November 2015 AdSense Earnings and Observations

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November 2015 AdSense Earnings and Observations

RedBar

10:38 am on Nov 1, 2015 (gmt 0)

Good luck!

dan3s

8:16 am on Nov 6, 2015 (gmt 0)

Generally, last three months deliver me the best earnings, but this year the rule has been broken. The earning last month is less half of the amount of same period last year.

began

9:46 am on Nov 6, 2015 (gmt 0)

Worst month over last 3 years!
November 2013 1.88 RPM
November 2014 0.87 RPM
November 2015 0.64 RPM
Wtf is whit this Google thise days?

regiborg

2:09 pm on Nov 6, 2015 (gmt 0)

adsense is over,why don´t accept this!

RedBar

3:36 pm on Nov 6, 2015 (gmt 0)

I'm now bouncing along just above the minimum payment level, as soon as I drop below this then AdSense will be gone and replaced by my own ads. November I think I shall just make it, if December is like previous years then it has no chance.

Whilst I have been expecting this to happen I am quite surprised how fast it has gone downhill for me since the beginning of July when Google overnight slashed my earnings for totally unknown reasons to me only for them to do it again in the third and fourth week of September.

It's bizarre how many see their earnings decrease yet Google's increase. I can only conclude that many widgets that were ad-friendly and promotional are no longer seen to be by Joe Public, let's face it, going from 1,000+ clicks a day to struggling to get 10 clicks is a pretty dramatic fall.

Do you want to know something else? In 12 years of being an AdSense publisher I have never been contacted by an AdSense rep ONCE to discuss anything about my sites even though I used to be in the UPS club.

Then again, with them slashing my traffic with their image grab in 2013 they probably thought better of it!

RedBar

3:42 pm on Nov 6, 2015 (gmt 0)

Oh, welcome to WebmasterWorld began!

Chronos Slayer

10:27 pm on Nov 6, 2015 (gmt 0)

I can't even believe the cpm my site having today, if this continue i am done. all the time was waiting for Q4 and now this...

began

7:35 am on Nov 7, 2015 (gmt 0)

Greeting RedBar and forum :)
Any good adsense alternative on youtube'?

Ironside

12:00 pm on Nov 7, 2015 (gmt 0)

No, I don't think AdSense is dead. Nowhere near as good as it was a couple of years ago, but I'm still getting half decent monthly earnings.

The highest page RPM this month has been £3.24 ($4.87) the lowest page RPM £1.77 ($2.66)

The highest impression RPM this month has been £1.26 ($1.89) The lowest impression RPM this month has been 85p ($1.24).

LuckyLiz

4:05 pm on Nov 7, 2015 (gmt 0)

@nomis5 How did you make affiliate advertising work? We have had very little success with affiliate ads. I don't think they've ever amounted to even 1% of what we make from Adsense. Occasionally we'll have success for a very brief time, and then it dries up.

Kaszinky

6:30 pm on Nov 7, 2015 (gmt 0)

It might have already been mentioned, but I feel like there is a huge problem of slowness in ads delivering by Adsense. I started to observe this earlier this year, and I have the impression it's getting worse months after months. At first I thought it was my sites taking too long to load, or impacting the loading of ads. So I made a try. I created an empty static HTML page, with just <html><head></head><body></body></html>. And one adsense code. It took 5 seconds before the ad was showing , I refreshed the pages several times, and it was always around 5 seconds, sometimes up to 10 seconds! Also, from time to time, I had a very short javascript code showing, instead of the ad?! Text only ads are slightly faster, but still 3-4 seconds. Even for a human, this is long delay, and I attribute this to the constant decrease of the Active view measurements. So what causes this? 5 years ago, when I started to use Adsense, ads were showing instantaneously. So to me, there is something fishy there. I have never clicked an ad, but if the redirection link is also taking long seconds to take you to the advertiser's site, I guess that a significant amount of persons are abandoning, and hitting the back button or leaving. May be this is also the cause of the collapse of click counts.

Google pays for CPM only when an ad is being shown for a given amount of time, but if the ads takes forever to show, then it earns nothing at all. Google pays for CPC, but only if the visitor stays a given amount of time at the advertiser's site. But if it takes forever to reach this site, people give up, and it earns nothing too.

May be the algorithms used by Google to find and load the most appropriate ads are too complex and taking too much time. May be their analysis tool too. Maybe it comes from the system which is blocking said-to-be invalid clicks which is causing this delay. A robot might not wait several seconds for an ad to load, I don't know. Or may be this is an experimentation from Google, delaying the showing of ads, might be thought to be good, because if the ad shows later, it might get more attention? Or Adsense's servers being overwhelmed? or DDos-ed ?

Yayabobi

2:36 pm on Nov 8, 2015 (gmt 0)

Can you brief us if you have any idea? My account has been sacrosanct all these years ;)

As you can imagine, Google is very hush hush and even though we have some great contacts with the publisher team we rarely retrieve info from them. What I can tell you is what I've heard around the water cooler and at conferences:

Google is worried about its future in online advertising and wants to insure its market share. Some may think that since Google makes most of its money from SEM so AdSense isn't at the top of their concern. That was probably true in the the past.

The rise of programmatic media buying has changed the landscape and has made publishers and AdSense, AdX, DFP, etc. more important to Google, IMO. After all, Search can only pull traffic and not push it so it can't scale as easily or quickly as Display.

Also, from what I can tell, and this again is just my opinion, the new Alphabet is focused on consolidating its assets before branching out to new ventures. In other words, Google wants to optimize all of its assets before creating or purchasing new ones, which is a smart tactic. That's another reason why you're seeing an increased focus on publisher programs, YouTube, and pretty much across the board for Google products.

I don't think you will see any large acquisitions from Google in the near future.

Back to your question, I can't speak for our competitors, but I can say that when you do a client side integration (as we do) of AdSense with our platform we only receives a "editor" type of authorization not "Admin", so to speak. We can't switch out your AdSense account for another or anything like that. Also, you have complete access to the testing platform and can perform all the experimentation on your own if you choose. Using these types of platforms is very common among Adwords users and is becoming increasingly common with AdSense publishers (we currently have about 100 of them using the platform).

Ebuzz

3:40 pm on Nov 8, 2015 (gmt 0)

Back to your question, I can't speak for our competitors, but I can say that when you do a client side integration (as we do) of AdSense with our platform we only receives a "editor" type of authorization not "Admin", so to speak. We can't switch out your AdSense account for another or anything like that. Also, you have complete access to the testing platform and can perform all the experimentation on your own if you choose. Using these types of platforms is very common among Adwords users and is becoming increasingly common with AdSense publishers (we currently have about 100 of them using the platform).

So in general, can you say there is really no security risk from allowing a Certified partner access to one's account? Are they able to view the stats (page views/impressions/RPM/etc) from all my sites, or just the one site that they wanted me to apply with?

By the way, to the others, if your earnings are really bad and does not seem to ever go up again, you might want to consider engaging the services of a Certified Partner if you are accepted. There's no guarantee it will go up, but you might look at it this way - What have you got to lose, if it's really this bad?

Yayabobi

4:01 pm on Nov 8, 2015 (gmt 0)

If you have various websites connected to the same AdSense account then yes we would be able to see all of your websites. However, you can define your account for a single website or multiple ones as you like.

Bottom line, like any vendor, you need to place your trust and confidence and with them. A certification isn't going to make any difference in the end. It's just nice to show.

The technology is the issue and what kind of integration is performed and what kind of algorithm is being used to optimize your AdSense and increase revenue.

By the way, to the others, if your earnings are really bad and does not seem to ever go up again, you might want to consider engaging the services of a Certified Partner if you are accepted. There's no guarantee it will go up, but you might look at it this way - What have you got to lose, if it's really this bad?

Not sure what you mean here. We are in the process of becoming a certified partner ourselves so no point in hiring the services of someone who would be our competitor to do the job we are offering. It's true that with CPCs and CTR being low for many niches there's not much left to lose for publishers so the risk is minimal but that being said you should still be careful with whomever you decide to use.

Ebuzz

4:29 pm on Nov 8, 2015 (gmt 0)

Not sure what you mean here. We are in the process of becoming a certified partner ourselves so no point in hiring the services of someone who would be our competitor to do the job we are offering. It's true that with CPCs and CTR being low for many niches there's not much left to lose for publishers so the risk is minimal but that being said you should still be careful with whomever you decide to use.

So many people here have complained of declining Adsense revenue. So, I was merely suggesting they try and see if they can work with an Adsense Certified Partner on their issue. The latest official Inside Adsense newsletter which is sent out to all publishers certainly touched on that.

Ironside

5:13 pm on Nov 8, 2015 (gmt 0)

I've just been reading some of the information on one of the companies who claim they can help you and it's basically just a load of guff when you read into it properly. Yay hit the nail on the head, those of us who have been using AdSense for several years now have got more than enough expertise, I'm certainly not going to be handing over all my profits to a company who I don't honestly think would be able to do any better than I can. As far as I'm concerned I'm more than capable of optimising my AdSense.

My earnings have halved in the last couple of years and I know a lot of other peoples have done the same. I simply put it down to the amount of people who are trying to earn money from advertising. Also, you may find that Google are now trying to compete with other companies such as media.net so that's why earnings have dropped considerably as well.

breeks

6:08 pm on Nov 8, 2015 (gmt 0)

I rolled out a new site design on 10/20 and over the last few days have seen a slight increase in Adsense revenue.

Up to know have always done all coding myself, this time I worked with a developer and they suggested running an ad unit at the top of the page.

I was sure that top of the page would never work but really had nothing to loose. To my surprise, this ad position is now #2 and looks like it will become number one earning Adsense ad slot.

Still way down from the good old days, but any improvement is welcome.

EditorialGuy

6:12 pm on Nov 8, 2015 (gmt 0)

those of us who have been using AdSense for several years now have got more than enough expertise, I'm certainly not going to be handing over all my profits to a company who I don't honestly think would be able to do any better than I can. As far as I'm concerned I'm more than capable of optimising my AdSense.

Fine, but not everyone is in your shoes. And not every Web publisher wants to spend time fiddling with AdSense or hiring someone to do that job. Some publishers may feel that outsourcing "AdSense management" is no different from outsourcing accounting, Web hosting, ad sales, and other non-core functions.

I suspect the main challenges in working with an AdSense Certified Partner are:

1) You probably need a certain amount of traffic and/or AdSense income to interest ACPs who know what they're doing (and to see meaningful results).

2) How do you pick an ACP who's a reliable fit for you and your business?

nomis5

6:51 pm on Nov 8, 2015 (gmt 0)

Has this thread become a market showroom for ACPs?

Unbelievable that a few of the threads above the last one have been allowed to remain. EditorialGuy has made some excellent practical points.

Just take a step back from the detail.

ACPs are, I assume, approved by G.

You want a company to improve your Adsense profits.

So, who do you go to? G ACPs? That's a joke surely?

Take a couple of days off work ....... completely ...... Design a strategy for YOUR site and then follow it through.

That's the way you will succeed, not using agents of the very company that you believe is failing you.

avalon37

7:07 pm on Nov 8, 2015 (gmt 0)

Here's a tip that's best working the last few days for me. I am testing a font text color which is dramatically different than everything else on my site. In my case, all text and other ads are basically black text. I made a new ad unit with all red text (everything except the arrow which you cannot change I don't think). It's helping for that ad unit. I only changed 1 ad unit, but it's on my busiest page and so far results are better. Worth a shot for you perhaps. Now if Google would do their part and stop double/triple serving the same advertisers on my pages.

Ironside

7:14 pm on Nov 8, 2015 (gmt 0)

There are plenty of really good tutorials on the Internet that give you damn good information on how to optimise for AdSense. I don't see how a company could possibly survive if the only job they do is to optimise websites for Google. I bet you a lot of these big companies consist of just two or three people. I read somewhere a while back that people can often earn a lot of money from the phrase engagement ring, and similar phrases. However, if you do a search for diamond engagement rings you'll find that the first two or three pages are taken up with companies selling rings, none of them appear to have any type of Google AdSense on any of their pages.

I look at the situation in two ways. If you are very inexperienced and don't know anything about AdSense then it's very doubtful you're going to be running a website that will make you good money. On the other hand, if you have a website that will make you good money then you will overtake yourself, or get your web developer to do it.

Yayabobi

8:27 pm on Nov 8, 2015 (gmt 0)

Fine, but not everyone is in your shoes. And not every Web publisher wants to spend time fiddling with AdSense or hiring someone to do that job. Some publishers may feel that outsourcing "AdSense management" is no different from outsourcing accounting, Web hosting, ad sales, and other non-core functions.

I suspect the main challenges in working with an AdSense Certified Partner are:

1) You probably need a certain amount of traffic and/or AdSense income to interest ACPs who know what they're doing (and to see meaningful results).

2) How do you pick an ACP who's a reliable fit for you and your business?

You're right. Many consider it outsourcing or automation if we're talking about a technological solution.

With regards to your Qs:

1. I can only speak for us and we offer free access to the testing platform for all users under 10,000 daily page views. Everyone above that pays a flat monthly fee depending on traffic.

2. I would say that if they have other recognized publishers and can prove results that would be a good start.

Ironside

8:53 pm on Nov 8, 2015 (gmt 0)

There's no way I'm going to hand over the sort of money these companies would want before I saw results.

Yayabobi

10:01 pm on Nov 8, 2015 (gmt 0)

There's no way I'm going to hand over the sort of money these companies would want before I saw results.

Would you, or anyone else, mind sharing what it would take for you to agree to use a third party solution to optimize your AdSense? What would you be looking for?

Kaszinky

10:43 pm on Nov 8, 2015 (gmt 0)

Isn't all of this, off-topic?

avalon37

12:28 am on Nov 9, 2015 (gmt 0)

off-topic, like how Google's ads are more and more off-topic? Zing......

EditorialGuy

1:26 am on Nov 9, 2015 (gmt 0)

Isn't all of this, off-topic?

Maybe, but "My numbers are up today," "My numbers are down today," and "AdSense sucks [but I'm addicted to it]" gets soooooo repetitive after a while. :-)

Ebuzz

2:57 am on Nov 9, 2015 (gmt 0)

I don't know what's the issue with a little bit of discussion about ACPs here, because ultimately it's about YOUR bottom line. Or you wouldn't be posting here, would you? ;)

It's like advertising on Adwords. Would you go it alone and most likely blow your budget on Adwords (especially if you don't have the exerience), or work with a Certified Partner?

The ACP that approached me does not use the normal Google Adsense feed. They use the "Premier" Ad Exchange feed and they appear to have the technology to constantly change the layout of your site to different segments of visitors at the same time, hundreds of them; that's not something I am capable of doing.

That said, I haven't started yet, because of my own issues with my account privacy and safety. And there is scant information to go on. Google themselves do not say much.

trebuchet

3:13 am on Nov 9, 2015 (gmt 0)

"My numbers are up today," "My numbers are down today," and "AdSense sucks [but I'm addicted to it]" gets soooooo repetitive after a while. :-)

You forgot "I'm deleting Adsense at the end of this month", posted every month. :-)

All the same, discussions about the merit / lack of merit of ACPs, along with spruiking from APCs, should probably have its own thread. If for no other reason than it will be easier to find and follow.

Kaszinky

10:31 am on Nov 9, 2015 (gmt 0)

Maybe, but "My numbers are up today," "My numbers are down today," and "AdSense sucks [but I'm addicted to it]" gets soooooo repetitive after a while. :-)

Yes, but why post in the "November 2015 AdSense Earnings and Observations" then ?! I understood that if you want to discuss about a particular subject, you should open a new topic...

By the way, I am sharing the result of an experimentation. So far, I've been very classical in the banner size and placement, and two weeks ago, I decided to replace a top right 300x250 banner, by the 300x600 one. And, so far so good. The 300x600 earns nearly 75% more!

Yayabobi

10:38 am on Nov 9, 2015 (gmt 0)

By the way, I am sharing the result of an experimentation. So far, I've been very classical in the banner size and placement, and two weeks ago, I decided to replace a top right 300x250 banner, by the 300x600 one. And, so far so good. The 300x600 earns nearly 75% more!

This doesn't necessarily mean that the 300x600 works better than a 300x250, IMO. Most changes are good changes since users become blind over time to the ads so when you make a change you will see a positive spike in CTR. However, this usually lasts for a short amount of time (anywhere between 2 weeks to 2 months) depending on a few things like if you have a lot of return traffic. Then you need to change it up again and so on.

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