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I'm convinced poor ad targetting is a significant factor in my revenue fall. On a recipe page on a food related site of mine I currently see text ads for: "learn to speak english", "static caravans for sale" and "golf swing tips". Yes, there are also some well targetted ads, but those three slots won't be earning anything for me (or Adsense.)Would you prefer those "fat belly" adverts instead ? Afterall, they would be more related to what you are presently getting.