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September 2011 AdSense Earnings & Observations

     
9:40 am on Sep 1, 2011 (gmt 0)

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August 2011 was better than I expected, is everyone ready to get back to work and do some serious clicking in September?
1:04 am on Sept 6, 2011 (gmt 0)

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Unbelievable start to Sept. Hope it sticks.
2:46 am on Sept 6, 2011 (gmt 0)

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USA Notes:

September 1 - kids just got back to school, east coast cleaning up after Irene, many were still without power and internet.

Sept 2,3,4 & 5 - was basically a 4-day Labor Day weekend. Unless you were in the propane and propane accessories business, it was slim pickins.

August was good to me... not expecting much for another week.
4:18 am on Sept 6, 2011 (gmt 0)

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@lexipixel any idea when college kids in the states start classes? I always thought they started last week Aug 29. I'm concern have some college related websites getting very little visitors even my math related forums.
5:59 am on Sept 6, 2011 (gmt 0)

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Most of the Boston, MA area colleges had kids moving in this past weekend. I would assume it's the same across the rest of the country.

(A friend that's a news editor was tweeting about waiting for the first kid of the year to drive a U-haul Truck under a low bridge on Storrow Drive, -- Boston folks will appreciate the humor)
7:43 am on Sept 6, 2011 (gmt 0)

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Back to back, higher than average days all throughout September. If it continues, could be my best month yet.
9:20 am on Sept 6, 2011 (gmt 0)

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Have we had another Pandalisation over the weekend?

My page impressions and earnings for some sites seem to be well down, the weekend was horrific but on Monday my second biggest site earned 943% more than Sunday! Yep, Sunday was that bad for that site.

However on Monday my biggest site only earned 62% of Sunday! My metrics were all over the place, absolutely nothing looks normal with my biggest channel at 26.5% and its lowest earning day of 2011.

Seems like fubar time to me.
2:51 pm on Sept 6, 2011 (gmt 0)

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Having a solid day so far.
3:59 pm on Sept 6, 2011 (gmt 0)

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I think my analysis was correct -- "Labor day weekend" was crapola for me --- seems to be back to normal today. (Most of my AMF sites are US based local content interest).

AMF = Adsense Made For, (my older sites were online before Google, or "BackRub" was running)
6:02 pm on Sept 6, 2011 (gmt 0)

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I am happier than a pig in poop :)

When people blurt out percentages they can be misleading.

If you have a site earning 50 cents a day and the following day it tags 7 bucks you could say a you made 14 times the previous day... 1400%... right?

but if you were earning 300 a day and tagged in $400 the day after it's an increase of $100 bucks.. You could say 125% increase.

So in this case what was better? Your 1400% or 125%...
6:17 pm on Sept 6, 2011 (gmt 0)

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Yesterday was good. The one good day all month!
6:56 pm on Sept 6, 2011 (gmt 0)

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traffic up but earnings still lousy, ctr at record low levels, anyone else having horrific ctr this month?
7:46 pm on Sept 6, 2011 (gmt 0)

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So in this case what was better? Your 1400% or 125%...


It's all relative to one's site. I have 7 years of Google data and until the Panda 90% of my daily earnings were in the range of 90-110% of average with the balance within 80-120%.

Post Panda I have seen some of my lowest days ever for click volume, ctr, ecpm and some horrible epcs plus my daily earnings' average throughout a month has now gone to 50-150%.

AdSense used to be a fairly stable earner for me, there were one or two issues at times yet they did iron those out, the problems I have seen with it started just before Thanksgiving 2010. I have no idea what they did but they pulverised my earnings whilst traffic remained consistent and I was on the point of pulling AdSense altogether at Xmas however I was "assurred" things would improve and they did much better until Panda 2.1 in May when immediately I went to 45% of previous earnings and there I have consistently stayed.

I'm now at the point of not pulling AdSense but wondering whether to not bother updating sites or even building new ones since the financial impetus is no longer there. Whilst I do not have ecommerce sites I do need to justify to myself as the boss with 7,500 direct employees and probably another 2,500 dependent on me at key producers/suppliers, could my time now be better spent doing something else?

So I've gone off topic a bit, yes percentages do matter if they are from an historically large enough sample and earnings base and I've a board meeting early next month which I will need to present my ideas for the next 5 years...I sincerely hope someone else will have some too!
8:24 pm on Sept 6, 2011 (gmt 0)

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Been watching this for months but haven't had a chance to chime in. I did see a high volume of clicks this weekend, more than I usually see in a typical day but my earnings per a click were down significantly. I guess that's normal of labor day weekend?

I've seen other weekend's like this but not this bad.
8:43 pm on Sept 6, 2011 (gmt 0)

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I started with adsense March 2004.

I left my sites coast for a few years and still had a check every month. I have more time on my hands lately so I'm tweaking again.
4:17 am on Sept 7, 2011 (gmt 0)

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hi everyone

Hows the September Algo update doing for your sites?
7:12 am on Sept 7, 2011 (gmt 0)

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Tuesday started off with engines roaring, got stuck, then fizzled out at 40% below average.

Sigh...
9:43 am on Sept 7, 2011 (gmt 0)

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Yesterday closed at 50%, again. Depressing.
10:47 am on Sept 7, 2011 (gmt 0)

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The rollercoaster continues, Tuesday was 130%, today I'm flatlining, zeroes across the board so far!
12:38 pm on Sept 7, 2011 (gmt 0)

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Ok, so what have they broken now?

I have a massive 3 clicks and USD 0.66 in earnings with a ctr bordering on zero!
1:40 pm on Sept 7, 2011 (gmt 0)

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Horrible CPC at .06. Lots of clicks though.
4:24 pm on Sept 7, 2011 (gmt 0)

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Stats way behind here too.
6:32 pm on Sept 7, 2011 (gmt 0)

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Absolutely abysmal so far, ctr, ecpm and epc...squashed to near non-existence...I'd say unbelievable however with this bunch of jokers just about anything can happen...and will.

I think I'm going to have a holiday and disappear to my factory in India for a month, I'll certainly get more sense talking to the fresh coconuts there:-)
8:59 pm on Sept 7, 2011 (gmt 0)

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I hope today is some sort of glitch. I don't usually check my stats this early in the day, but I'm also getting tons and tons of clicks that are 1/10th the normal average click. I got tons of crappy clicks yesterday too, but I thought it was a fluke. My eCPM is down 50% from the new normal, which makes it down 75% from the old normal (before the summer). I'm back to officially freaking out. The more I spend time trying to build my sites, the more frustrated I get.
9:02 pm on Sept 7, 2011 (gmt 0)

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Stats are moving V E R Y S L O W L Y.
3:33 am on Sept 8, 2011 (gmt 0)

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I'll certainly get more sense talking to the fresh coconuts there

I hear the coconuts are fresh in Tahiti too...


Stats are moving V E R Y S L O W L Y.

no... they're moving S......L......O....... .. ..
3:41 am on Sept 8, 2011 (gmt 0)

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From august 28th the ctr and ecpm and earnings very low.
4:14 am on Sept 8, 2011 (gmt 0)

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Best day for a few months. Deepsixed the image adverts and a few rather prominent notworks. Yesterday was bad so not sure if some of today's earnings are delayed.

Regards...jmcc
7:03 am on Sept 8, 2011 (gmt 0)

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the first positive day this month, both ctr and ecpm returning to normal levels, hopefully it will last
8:21 am on Sept 8, 2011 (gmt 0)

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Now just where were they storing-up all those clicks? At some time during the last 6 hours of a Googleday I had a click dump resulting in the last 3 days being within 2 clicks of each other and earnings at 130%...have I found my new ceiling?

Before I get too excited it I am at 40.8% of the same period 2010 so nothing to really get hopeful about even though this is usually one of my better times of the year....thanks Panda!
11:32 am on Sept 8, 2011 (gmt 0)

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Oh dear, here we go again...my biggest site with a 0.16% ctr...ok, I'll check again tomorrow since it would seem G evidently have updation problems.
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