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July 2011 AdSense Earnings & Observations

     
4:17 pm on Jul 1, 2011 (gmt 0)

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Come on G, shake things up a bit, you're becoming far too predictable!
9:05 pm on July 21, 2011 (gmt 0)

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I did it too. Dumped all 322 this week. See a "slight" difference - but nothing amazing by any stretch of the imagination.
10:46 pm on July 21, 2011 (gmt 0)

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Yesterday was my new all time high for daily earnings. This month is shaping up to be another record.
7:01 am on July 22, 2011 (gmt 0)

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Yesterday had more clicks than any other day this month, however for some reason Google wasn't given out much per click this time around, so definitely a below average day.
8:29 am on July 22, 2011 (gmt 0)

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Yesterday closed at 40%. :-(
9:53 am on July 22, 2011 (gmt 0)

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Apart from this Wednesday 20th July, since Wednesday 13th July I've had consistently better metrics as in +41.75% in average daily earnings.

Why this should be I have no idea since my biggest page impression channel has been pushed down on the second page to #15 however its impressions are +51.4% and earnings +61%.

Methinks there's been a bit of a Panda shake-up but not sure how other than many of my specialised trade widget images are back in favour!
11:39 am on July 22, 2011 (gmt 0)

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This month is shaping up to be another record.

Ditto. No really outstanding days (one bad one so far - Tuesday 19th - when Tuesday is normally my best day) but generally a lot more consistent and the daily average for the month so far is the best I've achieved. I say this cautiously because I know from experience how quickly things can change.

This is a result of several factors combining together and not one thing. Looking at the stats for previous individual months this year, I've seen more page impressions, better CTR, and better eCPM for certain months, but this month everything has come together in such a way to give an overall better bottom line.

I ditched my competitive filter list some time ago and have set all my ad blocks to image and text ads. I haven't blocked any ad networks or ad categories. At one point I tried, but I couldn't beat the system. Whatever I did to try to improve things, it just made things worse. I now simply allow G to serve the ads it wants to serve. After experimenting for a while with different ad link colours, I've just gone back to the standard #0000ff (which is what everything was in the first place).

I let my link colour experiments run for a month. It was tempting a few times to revert changes after a couple of bad days, but what I found was that a two-three day window wasn't long enough. Results looked very different over the course of the whole month and knee jerk reactions are best avoided.

Experimentation is difficult because G seems to be experimenting at the same time - according to some other helpful posts in this forum. If something changes, how do you know it's something you did or something they did? Considering my improved earnings, I'm happy just to let G do the experimenting and I will provide a blank canvas.
3:35 pm on July 22, 2011 (gmt 0)

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Stuck/dead/SNAFU today. Yesterday seemed better than the rest of the week though.

Regards...jmcc
3:39 pm on July 22, 2011 (gmt 0)

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> Perhaps some of the delay seen on reporting is due to the stats from the TP networks being integrated with the main Adsense stats.
> The TP networks might on batched reporting rather than near real time reporting.


That actually makes a lot of sense jmcc. Might be what's going on.

Stuck here too.
4:59 pm on July 22, 2011 (gmt 0)

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Yesterdays clicks earnings were above normal...best day of the entire month.

Today seems dead and stuck...Is G catching it's breath?
5:13 pm on July 22, 2011 (gmt 0)

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Yep, seemingly way behind for me too...is this to make Saturday look better?
7:56 pm on July 22, 2011 (gmt 0)

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This has been the worst month for me so far in a long time, although my traffic (almost all search engine traffic) is better than ever. Ugh I'm dying:( After yesterday I'm throwing in the towel and looking for a job (which is the last thing I want to do).

I don't have a smart phone so I went to the Apple store over the weekend to look at my site on an iphone, ipad, etc. and they all looked fine. I looked at one of my competitor's sites, who has a mobile version of her website, plus the mobile adsense at the top of the page, instead of regular adsense. I didn't find my site harder to read, and I found my ads more prominent than hers, so I'm not sure I'm ready to make a mobile site just yet.
9:57 pm on July 22, 2011 (gmt 0)

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thatjen, when I look at my mobile traffic and adsense earnings, they're almost better than regular traffic, so I'm not in a hurry to make a mobile version of my site either.
10:49 pm on July 22, 2011 (gmt 0)

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The last three days look good...better late than never. But this month as a whole was really bad.
2:04 am on July 23, 2011 (gmt 0)

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58% increase in RPM today so far compared to yesterday ... and with 4 hours still to go (EST time), revenue is already 20% higher than yesterday

The stars must be all aligned for me today :o)
6:38 am on July 23, 2011 (gmt 0)

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But this month as a whole was really bad.

yep. looks like I'm not going to hit a million Zimbabwean dollars this month.
8:58 am on July 23, 2011 (gmt 0)

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Was looking very promising last night, but ended on an average normal day.
8:11 pm on July 23, 2011 (gmt 0)

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Stuck again.
5:37 am on July 24, 2011 (gmt 0)

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Not stuck. Dead.
10:10 am on July 24, 2011 (gmt 0)

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Better than average again yesterday. Don't really get the logic - I unblocked my rather large block list around a week ago, and I have a lot of irrelevant rubbish now. I look at it, and think who on earth would want to click on that when they've come to look at entirely different subject matter, yet clicks and payment are up.
11:31 am on July 24, 2011 (gmt 0)

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@zarathustra2011

Yesterday was just another 50% day here. Regarding blocking/unblocking, the ads you see aren't necessarily the ads other people do. That's why I don't block anything.
1:34 pm on July 24, 2011 (gmt 0)

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I've had quite the opposite experience. When I block ALL the ad networks, I do better.
2:44 pm on July 24, 2011 (gmt 0)

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The last couple of days my click volume has been like Xmas Day at 37% of pre-Panda 2.1 levels and 75% of post-Panda average, fortunately my EPC has been at the top end of average therefore it's not been a total disaster...yet!

It just seems to be a horrible mess to me, all I can deduce from this is that searchers must be using the SERPs Google ads since Google isn't earning any more from my sites.
3:12 pm on July 24, 2011 (gmt 0)

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Hi Play_Bach, I know some are interest based, but when I see regular ones pop up, knowing other people get the same (Groupon for example) I'm sure my experience isn't entirely different to others.
5:14 pm on July 24, 2011 (gmt 0)

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@zarathustra2011, you're right about Groupon. I had blocked them about a week ago and my earnings and CTR increased. I did this because I was seeing their ads constantly, and I have never been to groupon or any related "coupon" site. They were targeting my region, so I know they do this all across the web.
7:54 pm on July 24, 2011 (gmt 0)

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Has anyone block Google Adwords ads from showing up? It seems that's all I see these days.

I don't know if the economy went to garbage and advertisers dropped out, or the targeting is way off.
9:25 pm on July 24, 2011 (gmt 0)

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I honor Google.com by making it one of the few URLs in my block list.
9:55 pm on July 24, 2011 (gmt 0)

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Sundays are usually low, but today I hear crickets.
10:25 pm on July 24, 2011 (gmt 0)

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Superb day here. Yesterday was slow. It seems to me that clicks that were backed up for a couple of days were released. I had a big click dump this morning.
2:08 am on July 25, 2011 (gmt 0)

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Anyone else seeing a different tally between the old and new interface? Not just for the month but everyday...

Not only have my earnings been down by 50% since Panda but now I'm losing money everyday...
2:41 am on July 25, 2011 (gmt 0)

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> Sundays are usually low, but today I hear crickets.

Dead crickets here. Lowest day all month.
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