Welcome to WebmasterWorld Guest from 126.96.36.199
July seems broken.
It seems that after 4th of July all the advertisers are still on holiday!
eCPM is crap since 28.06...
Just started up my other non-Google related business, so hope I can plug the gap, and not remain too reliant on my Google earnings.
This month has been really bad with my CPM network, my affiliate earnings are non existent, so maybe it's not all just Adsense.
1. Targeting is way, way, off and the Adsense department is unaware of this.
2. User behavior has changed. Due to the recession, people are less inclined to click on ads because the landing site for ads might mean they will have to spend money they don't have. So why click if you don't have money to spend on whatever the ad is offering?
3. Due to the recession, or other reasons, advertisers have dropped out by a very large number.