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May 2011 AdSense Earnings & Observations

         

HuskyPup

2:38 pm on May 1, 2011 (gmt 0)



For me, so far today 1st May, it has continued in the same vein of the past few days.

I've never experienced such bad endofmonthitis before, here's hoping for a kick-start Monday or Tuesday or whenever anyone, asides from us lot, go back to work!

HuskyPup

2:12 pm on May 26, 2011 (gmt 0)



@Automotive site

Joe Publisher will be along shortly or you can read here #4316306

[webmasterworld.com...]

I've just crunched some numbers given to us by AdSense and the following is a comparison of 22nd March 2011 until 5th May 2011 v 6th May 2011 until 25th May 2011.

This is for USA earnings only under Performance > Country and all expressed as a percentage of previous metrics:

Page Impressions 68%
CTR 84%
eCPM 71.5%
EPC 85.75%

All this combined has resulted in:

Overall earnings at 48.5%

Impressive stuff eh AdSense? If Google's earnings are up this quarter then the MFAs must be making a killing!

netmeg

2:52 pm on May 26, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'm doing better than I was.

Don't forget AdSense has changed the reporting, so you're more likely to see earning fluctuations during the day.

Also, at least in MY neck of the woods, we've been having some horrific weather (you don't even wanna see my basement right now) and between that and the storms, a good section of the country probably has other things on their minds than clicking on our ads.

Play_Bach

3:51 pm on May 26, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> Don't forget AdSense has changed the reporting, so you're more likely to see earning fluctuations during the day.

Yes, thanks. It's getting to where even I'm convinced there may be no point at looking at the stats until late in the day (or not at all). Lately, watching my fingernails grow is about as entertaining. :-|

HuskyPup

4:55 pm on May 26, 2011 (gmt 0)



Absolutely dire for me today with India providing my highest EPCs!

CTR is nearly dead in the water and the world is imploding...nearly time for beer:-)

TerryZule

5:46 pm on May 26, 2011 (gmt 0)

10+ Year Member



Lowest our Adsense accounts have been since Xmas day last year. Yesterday and today was;

- ads off topic
- CTR tanked
- ECPM tanked

Earnings down 55% overall in all vectors.

I think it has something to do with the end of the month and the end of May on all years. Dunno.....will never know.

Been tweaking ad placements, colors etc, and I never do that unless it's REALLY REALLY low.

Traffic is really good though so what DO you do?

You work for years to bring up your unique hits and when you finally seem to be breaking the damn Adsense starts placing unrelated ads, and paying squat per click.

Still better than working for the man though....

Atomic

5:49 pm on May 26, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



There's a big holiday weekend in the US this weekend. People are already fleeing the cities in droves. Expect low traffic. Perhaps advertisers are yanking their ads until Tuesday.

This would also be a perfect weekend for Google to implement changes.

HuskyPup

6:08 pm on May 26, 2011 (gmt 0)



Holiday weekend in the UK too, last public holiday until end of August and then Xmas...!

JoePublisher

6:08 pm on May 26, 2011 (gmt 0)

10+ Year Member



@Automotive ... I do not pretend to be an expert on 'smart pricing', although I did watch all google's videos on the subject and everything that has been officially written about it. Bare with me this is connected to your question ...

Not all sites are 'international' by intent or design, for example I believe @netmeg's main site is so locally focussed she would have fewer long tail hits by foreign visitors on it, and therefore her Adsense ads will have a naturally tight focus and a localised audience (from a developed country); therefore there is no need for her to manually 'prune' which countries get to see ads (forgive me if I am making assumptions).

However your site might be like mine, I get hundreds of visitors from non-targeted, non-english-speaking visitors, from long-tail searches and global social media; in fact the site was averaging around about 179 different countries per day - so in a month this ads up to literally thousands of (non-targeted) visitors. These visitors were coming for the 'content' and ignoring the ads. Now this would not be an issue if there was a proper relationship between, publisher, visitor and advertiser, after all I am not blocking people from my content, only the adverts ...

In a symbiotic (publishing) relationship both the content and the ads on the page should be of high quality and interest to the viewer. I do not believe for one second (at the moment) there are enough ad inventories or good enough ads with incentives for people outside of the main 11 english-speaking countries to click on ads, especially on an english language targeted website being read by visitors who use english as a second language.

The data google released (starting on 22nd March) showed what I long suspected, there were only around 21 countries from those 179 that had visitors clicking on the ads, (there were literally 150 countries with a continuous zero CTR for over 4 weeks, over thousands of impressions) and within those 21 there were only 9 countries that you could say were actually 'worth' taking a chance on that an ad might be clicked on and return a decent CPC.

But don't forget Your Mileage May Vary (YMMV) so do your own testing and calculations.

By white listing only 11 countries (with a bottom 2 monthly rotation in and out policy) the number of adsense impressions have decreased, but the CTR has increased 'healthily'. Now this is exactly what you would expect, but also, crucially and theoretically, the amount earned should remain the same. After all I have not increased 'clickers', just decreased the 'non-clickers'. Yet the amount earned has increased from those white listed countries with my new 'healthy' CTR.

If the number of clicks has not increased significantly, and neither has traffic, since whitelisting adsense ads (although they have increased in line with previous monthly trends). Then we need to understand why the other metrics have increased proportionately, indicating more money is being earned on each individual 'click' and 'per thousand page views'.

I would say there are 'stages' to smart pricing, it is not either 'on' or 'off'. For me, narrowing my focus and improving my CTR (at the expense of overall page impressions) has probably put me in line with someone like @netmeg who already has a naturally 'tight' focus and 'low' smart pricing penalty ... (?Guess Work?).

So I am happy to block low performing countries countries (see the second to last paragraph also).

____________________________________________

FWIW ... I think there is NO WAY google 'for the foreseeable future' is going to allow the 'average' adsense webmasters the control of blocking countries in the normal adsense control area. I am actually surprised they released the data for us to see and compare, because this data was the first thing I utilised to block ads through DFP. The reason why google will not allow the majority of their webmasters who 'copy and paste' the code onto their sites is economics, and 'the chicken and egg' scenario.

Without having the dominant global position as the advertising network with the largest number of page impressions (websites showing adsense advertisements) Google cannot convince advertisers in both the developed and developing world to increase ad spend and advertise in 'poorer' countries - so, as I say, which came first? 'the chicken or the egg?' i.e. page impressions or advertisers? In this case the answer has to be 'page impressions'.

Without the 'numbers' local Advertisers in the future (who want to get involved with online advertising as the market matures) would use a 'local' ad network instead of google - those local/national companies who do have the page impressions and 'eyeballs' of the populace.

If google can gain dominance in global page impressions showing adsense ads on quality websites (written in all languages) it forces nearly every advertiser to choose Adwords to advertise on.

However, if by allowing 'blocking' and 2,000,000 of their adsense advertisers suddenly pulled the plug on allowing ads to be shown on poorer performing countries, google will not have the driving seat on future advertising revenues in these countries - and future income and dominance in developing nations as the advertiser network of choice will be lost - this also explains their very lax policy of allowing just about anyone (world-wide) to become an adsense member, just in case they become a 'popular' web destination.

Google's strategy is simple, get dominance first, then clean up the mess in about 5 years time .... allow everyone, and then ban the worst in an ongoing SPAM struggle ... I think only when they are home and dry in global dominance will Google then firm up adsense membership criteria, and allow people to 'block' countries as a matter of course within the adsense interface ... although there might not be a need to block countries any more IF the online advertising markets in developing countries pick up.

The online advertising market is pretty well mature in the USA and the UK, and getting stronger. So at the moment I am content to sit and wait until these countries develop economically in terms of online advertising and the ad inventory is there. For example Poland, Spain, Turkey etc. are all huge countries with the potential to do well in Adsense/Adwords, but at the moment they are not. So I am happy to add them back into the list when they start to 'mature'.

The reason why I am happy to wait is that without ads (which were never clicked on) my page load times and overall site speed is faster (by at least 2 seconds, probably more) to visitors from less developed countries, this improves bounce rate and other metrics, which could also be beneficial (in many ways) as these countries catch up with broadband infrastructures ...

This would also work for me if I was an Indian website owner targeting my website at the maturing Indian online market, I would want to block adverts being shown to other countries who do not 'fit' my audience targeting profile and who do not 'click' (for whatever reason).

But Please Remember - This Is Total Guesswork In A Black Box Situation ... YMMV

JoePublisher

7:41 pm on May 26, 2011 (gmt 0)

10+ Year Member



erratum to above: "However, if by allowing 'blocking' and 2,000,000 of their adsense 'advertisers' suddenly pulled the plug on allowing ads to be shown on poorer performing countries" ---- it should of course have read 'publishers'.

I really must emphasise ... this is really and truly 'speculation' only.

Any improvement in money earned this month could easily be attributed to new advertisers coming into the market or any other 'variable' etc. and not from blocking countries, Adsense really is a 'black box'.

Which is why I look to direct advertisers as the only 'sane' alternative :) They tell me what they want, and I tell them how much it is going to cost ...

[edited by: JoePublisher at 7:54 pm (utc) on May 26, 2011]

netmeg

7:46 pm on May 26, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



(Your assumptions about my primary set of sites is correct)

Me, I love holiday weekends in the spring/summer.

JCKline

7:55 pm on May 26, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Expect low traffic. Perhaps advertisers are yanking their ads until Tuesday.

I certainly see the effects. Earnings went from garbage to garbage.

HuskyPup

8:01 pm on May 26, 2011 (gmt 0)



Oh...wow, I just had a click dump including 18 fantastic clicks on two specialised channels, I can afford beer tonight:-)

zarathustra2011

8:14 pm on May 26, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Really looking very unpromising today too. Normally the reporting looks bad, but then jumps up at various stages of the day. Yesterday and today I've had no obvious jumps or amendments. Will wait and see what happens in the morning, but seems quite discouraging. Wondered when my turn of bad luck would come.

JCKline

8:19 pm on May 26, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Impressions climb, CTR seems stuck. I pray for a click dump like you HuskyPup...or maybe you can share your beer.

Atomic

8:25 pm on May 26, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yesterday and today I've had no obvious jumps or amendments.

Ditto. Neither day is terrible, but neither have been as spectacular as the rest of May has been. Traffic remains excellent.

I did notice a new set of Flash ads. Their low CTR convinced me to attempt to block them.

Automotive site

10:15 pm on May 26, 2011 (gmt 0)

10+ Year Member



Joe, Thanks for taking the time to explain. I am going to look into this and start actioning a few things.

On another note, I am wondering why Steve Pavlina might have removed adsense from his site. Given his site is in the top 5000 worldwide and top 2500 in the US (Alexa), he would be making serious amount of money from adsense. I don't really see any other ads on the site other than a donation form. I use to visit his site a few years back.

kd454

11:12 pm on May 26, 2011 (gmt 0)

10+ Year Member



adsense suxing very hard today three days in a row..

azlinda

11:25 pm on May 26, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'm down 80% now on CTR and revenue

Play_Bach

12:06 am on May 27, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ouch azlinda, sorry to hear it. 65% of average here. Seven hours to go.

m0thman

12:34 am on May 27, 2011 (gmt 0)

10+ Year Member



Day one slogging my guts out packing boxes for a living. Earned 3 times as much as I did on AdSense... very sad, but that and the cycling are going to do me good I suppose.

In a bizzare twist of fate though, my girlfriend's small site made about half of what mine did, and it's tiny in comparison but the ads are so much more targeted. Ironically I built both and have contributed a lot of content towards hers. I just can't get my head around this at the moment.

Oh well, I'll wait until the next turn of the wheel. That's what this seems like at the moment, a great online gameshow. On the bright side, she says I'm much happier today - probably because I'm less worried about money though as I'm not gambling on AdSense. The employment situation around here is dire just now. Even if you're a good coder you're in a long line of job seekers, most of them probably half your age. C'est la vie, mustn't grumble for now at least I've got a little more dependable income.

Sorry... rambling a bit.

Play_Bach

3:44 am on May 27, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Earnings now at 95%. Four hours to go.

Atomic

5:45 am on May 27, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Stellar day here. 50% above my pre-May daily average and moved into the #3 slot for total earnings.

zarathustra2011

8:37 am on May 27, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Went to bed at midnight with low earnings reported. Got woken up at 2am so checked again and still hadn't moved much. Woken up again at 6am, and my earnings had doubled, and three hours later when the Google day ended, I ended up with great earnings.
I'm just going to give up following the reports now, and will check them each morning instead.

HuskyPup

12:50 pm on May 27, 2011 (gmt 0)



and will check them each morning instead.


Let's see how long that lasts:-)

Go on, admit it, you're addicted plus you have the perfect excuse when being woken up to check again...anyway, I quite enjoy watching the thing jumping up when least expected and especially so when it's a specific url channel suddenly generating excellent earnings like I had yesterday.

zarathustra2011

3:06 pm on May 27, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Haha, you got me... I checked this afternoon... Wish I hadn't because all indications show I'm in for the worst day ever! Hopefully by morning this will all change again. Surely I'll check again in a few hours, and will get all depressed before being cheered up by a last minute surge.
I know things must be wrong at present, because I did catch it jump up by 2 or 3 clicks yet I only got paid 0.01 cent !

azlinda

3:13 pm on May 27, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



My clicks were averaging about 12 cents yesterday.

Play_Bach

3:22 pm on May 27, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yesterday closed at 95%. Pretty good considering how things have been going. Makes it the fourth best day all month. After some minor tweaks, decided a few minutes ago to give the new template another shot. Curious how it'll do today (hopefully better than last time!).

ken_b

4:46 pm on May 27, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I know things must be wrong at present, because I did catch it jump up by 2 or 3 clicks yet I only got paid 0.01 cent !

Nothing unusual with that. Not all of the stats update at the same time. So that penny increase may or may not be related to the new clicks you noticed. That has been going on more or less since the start.

Automotive site

5:56 pm on May 27, 2011 (gmt 0)

10+ Year Member



After a few days of getting back somewhat close to normal, the last two days for me have not been good. I've also taken a bit of a hit with traffic on two sites over the last two three days. That's partly responsible for the drop in earnings, but even so, the ecpm is significantly down.

scotland

6:52 pm on May 27, 2011 (gmt 0)

10+ Year Member



Back to 7 clicks and I am in the UK so that represents more than half a day - I may as well shoot myself, Google Panda sucks!
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