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May 2011 AdSense Earnings & Observations

     
2:38 pm on May 1, 2011 (gmt 0)

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For me, so far today 1st May, it has continued in the same vein of the past few days.

I've never experienced such bad endofmonthitis before, here's hoping for a kick-start Monday or Tuesday or whenever anyone, asides from us lot, go back to work!
8:09 pm on May 13, 2011 (gmt 0)

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Atomic hmm are you sure all the ads your seeing an impression are really gone. It has been my experience they are orphan pages that still have the old ad on you removed from a redesign and sometimes get a hit from an off the wall search.
8:20 pm on May 13, 2011 (gmt 0)

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I am 100% sure they are gone. I opened every page and searched for the channels long ago to make sure. I want to add that I have not allowed Google to cache my sites in years.
8:22 pm on May 13, 2011 (gmt 0)

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Stupid question: How do you prevent Google from caching your sites?
8:36 pm on May 13, 2011 (gmt 0)

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Oh, I see, by a nonarchive tag. Will this one work?

<META content="no archive" NAME="robots">
9:03 pm on May 13, 2011 (gmt 0)

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I noarchive everything, and I still see clicks on odd channels days later (maybe weeks) I am convinced that every click isn't counted in real time.
9:03 pm on May 13, 2011 (gmt 0)

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Atomic is your site DB driven as I had the same issue and finally just did a complete db search for the bad ad number. I found the ads on long ago forgotten pages that were still live on the server, but were taken off the site years ago.
9:11 pm on May 13, 2011 (gmt 0)

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This particular site consists of almost all static pages. There is one section that's DB driven but it isn't connected to what we're talking about.
9:12 pm on May 13, 2011 (gmt 0)

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@Netmeg - some of these channels have been gone for months now.
9:15 pm on May 13, 2011 (gmt 0)

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I sometimes see impressions fron ad channels that have been off the site for months, even a year or more.

I chalk it up to scrapers, search engine cache, etc.
10:12 pm on May 13, 2011 (gmt 0)

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Going on seven hours since 8:30am, earnings still all but unchanged. Anybody else noticing a big lag today?
11:03 pm on May 13, 2011 (gmt 0)

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> I noarchive everything

@netmeg
I've been looking into this. Seems fairly controversial. Why do you feel this is a good thing to do? Thanks.
11:25 pm on May 13, 2011 (gmt 0)

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I see no lag. Income is right where it usually is. The only thing noteworthy is the recovery of my CTR beginning about 3 days ago to levels not seen for about 6 months. I'd say CTR is up about 30%. Most of the improvement is coming from image ads and especially animated image ads.

I also tried something different with my AdSense color palette. I had previously used the same palette for every ad. This time I tried the Google default on a 728x90 unit at the top of the site, but maintained blended colors on my other ad unit. I also added a border to the blended color unit. It took a lot of tries, but it's nice to see something that works.

But I also suspect I am drawing a slightly different audience since doing a major rework of my title tags. That's a lot of changes without even going into my new layout. Sumthins workin.
11:33 pm on May 13, 2011 (gmt 0)

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I've been looking into this. Seems fairly controversial. Why do you feel this is a good thing to do? Thanks.


I don't see it as controversial at all. The only controversy is because Blekko has made a unilateral decision that all 'noarchive' urls are spammers, and have banned them from their search engine. But I don't know anyone (other than SEOs) using Blekko anyway, so screw 'em.

I use it because there's no earthly reason for old cached pages to stick around; same as I block the internet archives. In the case of my sites, many of them are events; no reason to keep old event pages from previous years. In the case of my client's ecommerce sites, there is an issue of old pricing being cached - who wants that?

One of my clients got socked because an ex employee used an image she just found in Google images - we'd long since taken it off the site - like SIX YEARS ago - but because there were old pages still around, the client had to pay well into four figures for that mistake.

Actually, I can't think of a good reason why I would want to keep old versions of *any* pages around.

I blame pageoneresults and incrediBill for nudging me over to this point of view.
12:07 am on May 14, 2011 (gmt 0)

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Blekko affords banning people? Lol
2:01 am on May 14, 2011 (gmt 0)

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Either it's a huge lag, or my website is down. The forum section of my site is having issues at the moment which is some cause, but impresions have barely budged in 4 hours, and CTR hasn't changed...is it Christmas?
2:16 am on May 14, 2011 (gmt 0)

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If it's Christmas, where are our presents?
3:25 am on May 14, 2011 (gmt 0)

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Looks like it's going to be a low day. :-(
3:37 am on May 14, 2011 (gmt 0)

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Best day ever, 400%....

... Wait, nope, that's my blood/alcohol level.... adsense still rubbish....
7:24 am on May 14, 2011 (gmt 0)

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Checked after 6am (baby woke up for a feed), and it was reasonable - the day ends at 9am, and so checked it again and up 40% above my normal earnings. Not sure where that came from but my CTR is looking better than any other time in the previous week.
8:55 am on May 14, 2011 (gmt 0)

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At the end of Google day, down 30% of this month's average. Could be worse I suppose, could be ONLY 30% of this month's average. Maybe a dump's coming...
11:42 am on May 14, 2011 (gmt 0)

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For some reason with adsense I always tend to do better in the second half of the month (and this month seems no different) which is odd, as the new Ad spend normally comes in at the start of the month, and then peeters out towards the end of the month ... but for me it is the reverse.

<not arrogance - just a fact> As for blekko, it is a real shame that they took this view on noarchived sites ... I am hopping they will eventually see sense or look at a case by case basis if you asked for a manual review, because I am NOT taking the noarchive tag off my site just for them, or anyone else, (I even recently took off all RSS Feeds to my site and I am much happier for that as well) and therefore their SERPs are much poorer for not listing my content. </not arrogance - just a fact>
1:37 pm on May 14, 2011 (gmt 0)

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Looks like from now on we will be down 60% in revenue. Nothing adds up. Panda update the main culprit.
3:07 pm on May 14, 2011 (gmt 0)

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> Nothing adds up.

Sure seems that way sometimes (like yesterday was for me!).
6:06 pm on May 14, 2011 (gmt 0)

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I still have a last hope - today's Adsense Maintenance.
6:15 pm on May 14, 2011 (gmt 0)

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Garbage day..again.

@JoePublisher, I missed something here. What are you referring to when you say "As for blekko, it is a real shame that they took this view on noarchived sites"?

I have been using the noarchive tags for about a year now because of the frequency visitors where using Google's cache to view pages that would then run non-relevant ads.
6:19 pm on May 14, 2011 (gmt 0)

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Yes, Adsense Maintenance is supposed to be happening today from 9-5pm PDT. Click count stopped moving a few hours ago here. May not have anything to do with the maintenance though as this seems to be the new norm.
6:36 pm on May 14, 2011 (gmt 0)

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@JCKline if you go to the top of this page @Atomic starts a mini discussion on not allowing search engines to cache the site, probably for the same reason you state, ... the rest of the comments reminded everyone that Blekko is taking a stand and saying that any noarchive tag used in the header code means they will not index (?or even spider?) your site, as they say: "noarchive is used mainly by spam sites" (paraphrased from a brief and heated little discussion the Blekko founder had on this site about his policy).

So basically @JCKline your site will not appear in Blekko SERPs (to their detriment) and we will never have anyone (?apart from Bing?) who can challenge Google for SE dominance. I personally do not have anyone coming from Blekko SERPs because of this policy, and therefore any visitors who might click on adsense etc. is null and void from this search engine ... which is a shame because I like the Blekko philosophy, apart from this one snag, which unfortunately keeps my high quality website out of their SERPs.

Whether you agree with the Blekko stance or whether you agree that the webmaster and not the search engine should only be allowed to have copyrighted material available is up to you.

To Blekko, noarchive = noindex

[edited by: JoePublisher at 6:44 pm (utc) on May 14, 2011]

6:42 pm on May 14, 2011 (gmt 0)

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@JoePublisher, thanks for clarifying this. I'm keeping the tags because the amount of Google cache traffic eas rediculous...losing Blekko is a better bet.

Stats haven't moved in a while. Anyone else?
6:43 pm on May 14, 2011 (gmt 0)

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Mine haven't moved in over an hour.
6:50 pm on May 14, 2011 (gmt 0)

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@JoePublisher, I just checked Blekko and have my site indexed before I made the change, so it's outdated. I have NEVER received any traffic from Blekko that I'm aware of, so no loss.
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