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ASA - It is almost a statistical impossibility for so many people/companies across so many forum boards across so many different industries to be witnessing entirely the same EPC collapse at the same time when not one of them have experienced anything lke this since the introduction of the programme.
I fear that this may be the new "normal" adsense earnings!
Maybe it's time for a new thread titled something like 'Poll: Are Your Adsense Earnings Unseasonally Low'
Maybe Eric Schmidt made a deal where he would take 50% of the earnings of 100,000 adsense publishers for the next 1000 years in order to move aside?
Traffic Acquisition Costs, the portion of revenues shared with Google's partners, increased to $2.07 billion in the fourth quarter of 2010, compared to TAC of $1.72 billion in the fourth quarter of 2009. TAC as a percentage of advertising revenues was 25% in the fourth quarter of 2010, compared to 27% in the fourth quarter of 2009.
The majority of TAC is related to amounts ultimately paid to our AdSense partners, which totaled $1.74 billion in the fourth quarter of 2010. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $333 million in the fourth quarter of 2010.
Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 18% over the fourth quarter of 2009 and increased approximately 11% over the third quarter of 2010.
CTR that is very low -