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Adsense Accounts Based in UK Earning More?

I Moved. So Created New AS Acct with a UK address - Site Now Earns 40% More

     
4:45 pm on Mar 9, 2010 (gmt 0)

10+ Year Member



My website had its own adsense account for 2.5 years with my home address (somewhere in Europe) until mid-last year when I moved to the UK.

I created a new adsense account with a UK address (payee name exactly the same as before), put the new adsense script in and made NO other changes to the website. In fact, the website stayed exactly the same for the last 4 years! I never set any geo-targetting anywhere, don't even know where to do that.


Result? The website now earns about 40% more than before the move (and that's happened consistently for the last 8 months compared to the previous 8 months).

The exact same scenario happened with another website I own, moved at the same time. It's earning consistently more than before the move with no other changes, though the increase is more like 10-15% more than before.

Can someone explain?
7:45 am on Mar 10, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



I have been wondering about this. I am British, and my website is aimed at the UK, but I live in Sri Lanka.

I find a lot of the site targeted ads that I get are Asian, which may be one factor.

It may also be that Google is engaging in "market segmentation" - they are adjusting rates to what publishers in a particualr coutnry will bear.
11:06 am on Mar 10, 2010 (gmt 0)



In fact, the website stayed exactly the same for the last 4 years!


Is it hosted in the UK or elsewhere?

Are you getting more UK traffic these days?

I'm in the UK and hosted in the UK but FWIW my highest paying clicks on average are definitely from the USA on an image gallery.

What genre of products are on your site since, bear in mind, that you probably moved at the lowest point of the recession throughout Europe and for some segments many have seen a steady increase.

I can confirm that I am up about the same percentage since last April/May I think it was, maybe even a little bit more...too lazy to check at the moment:-)
12:01 pm on Mar 10, 2010 (gmt 0)

10+ Year Member



It's always been hosted in the UK. The host has always been the same and traffic has not changed in volume or distribution, apart from the expected seasonal trends.
2:09 pm on Mar 10, 2010 (gmt 0)



Just checked my earnings, January's earnings were ~36% up on last June's and February's were ~48% up.

Whilst my B&M business has not suffered during the recession, tracking plausible enquiries over the last few months has shown a remarkably similar trend.

Still a long way to go for 2006 style earnings for me though!
1:03 pm on Apr 17, 2010 (gmt 0)

5+ Year Member



Let me share my own experience. I am 100% agreed with hairycoo. I moved to UK 8 months ago before this my earning was extremely low and traffic was bit higher than comparing to now. After switching adsense account my revenue increased up to 60%. My sites are hosted in US, all I replaced is adsense code more specifically publisher id and channels rest 100% is same as it was before.

It appears google treats publishers on a regional basis.
1:28 pm on Apr 17, 2010 (gmt 0)

10+ Year Member



I've just had to setup a UK based adsense account for my business, like you chaps changed all the adsense over to the new pub id and changed nothing else and I've noticed no change in earnings.

Hosting and web sites are all based in the UK for the UK people.. the new adsense has only been running a week though and still waiting for a PIN etc but no change for me.

Maybe you just got lucky? ... Maybe I would like some of that luck :)
1:39 pm on Apr 17, 2010 (gmt 0)

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Maybe you just got lucky? ... Maybe I would like some of that luck :)


It depends upon nature of contents and targeted users.
2:04 pm on Apr 17, 2010 (gmt 0)

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This is true, but I've got sites covering around 20 different areas from cars to health (these are good sites not poo with plenty of UV's) and no change on any.

So maybe it could be a specific area that is doing better?
12:55 pm on Apr 18, 2010 (gmt 0)

5+ Year Member



I suggest you to check your CTR, eCPM and ad placement.

If you CTR is high and ecpm is low than most probably either there is less competition against your contents (keywords) or your traffic is not relevant.

If your CTR is low but you are getting good enough traffic then you should reposition ads placement. I suggest you to check heatmap [google.com...]

Hope this will help you.
7:37 am on Apr 22, 2010 (gmt 0)

10+ Year Member



I would suggest the exchange rate comes into play here as advertisers bid in their own currency and this is then converted to UK 's.
7:50 am on Apr 22, 2010 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



If I'm reading it right, it can't be the exchange rate because everything remained the same. The only thing that changed is the OP opened a new AS account with an address in the UK and he slapped in the code. Traffic is the same. Hosting is the same. Site is the same. Only thing different is the address of the payee and the AdSense code itself.

Is it possible that you previously had turned off certain kinds of advertising (image ads, etc.) and with the new account those settings are turned on by default?
8:10 am on Apr 22, 2010 (gmt 0)

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Nope, I'm only using text ads. Same as before. Same ad format and colours.
10:17 am on Apr 22, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So did CTR or CPC change?
If CTR, well, thats just dead strange and, short of some (unlikely) conspiracy at Google, indicates a coincidence.
If CPC changed (ie ECPM increased without CTR going up) then that really is interesteding (unless also a conicidence. Can you tell I hate coincidences? :( )
1:47 pm on Apr 22, 2010 (gmt 0)

5+ Year Member



My CTR remained same I would rather say dropped little bit but ECPM increased dramatically.

I would like to mention one more thing ecpm change was just in one website not in all.
1:54 pm on Apr 22, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Could be that Google values UK publishers more?
2:07 pm on Apr 22, 2010 (gmt 0)



Could be that Google values UK publishers more?


Certainly not this one:-(
2:09 pm on Apr 22, 2010 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Maybe advertisers value UK traffic more. I know I don't bid the same on every country, even though the campaigns may be similar in other ways.
2:35 pm on Apr 22, 2010 (gmt 0)

5+ Year Member



I would say this is all related to smart pricing. Either the old account was smart-down-priced, and the new one starts with a fresh slate and has had no negative feedback yet, or the old account has a different combination of sites, some of which had a negative influence (and you didn't move these sites to the new account)?

Also, it's very difficult to compare things in time, there are so many factors that affect earnings (up or down). The only way to get a real comparison is to do A/B testing during the same period.

Jacques.
2:45 pm on Apr 22, 2010 (gmt 0)

5+ Year Member



4 months ago I have too done a swap from European Adsense account to UK. My setup is exactly the same as hairycoo. I have too experienced increase 20-30% over what I was earning before.

However, I agree with jcaron. It's not a real comparison and we cannot deduce its the reason of the account change. While my traffic and earnings are pretty stable month to month. I have seen some 20-30% movements in the past when certain advertisers bid more / drop / new advertisers come in. There is no way to test whether this time its due to advertisers or due to account change.
2:52 pm on Apr 22, 2010 (gmt 0)

5+ Year Member



I agree with jcaron. I've got one site that I am fairly sure gets smart priced from time to time. If I drop adsense from the site for a while and then bring it back I see the same sort of behavior.
3:43 pm on Apr 22, 2010 (gmt 0)

10+ Year Member



I had a European account which I changed to UK in 2004 and then back to the same European country in 2007. Earnings have been going up steadily regardless of whether my business was based in the UK or abroad. So I don't think it's got anything to do with the country your Adsense account is registered under.
3:55 pm on Apr 22, 2010 (gmt 0)

5+ Year Member



Some time ago there were few threads on WW pertaining to change in earnings when people had played with channels (deleted existing channels). I suspect this is something related.

Could be that like AdWords users, Adsense users also have some kind of "assigned history". When OP moved to UK - AdSense # changed, so no history - like a start from a scratch, but without some bad "history" which somehow decreased earnings (maybe bad conversion at some point for advertisers, etc.).
12:17 am on Apr 23, 2010 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Not to put to fine a point on the obvious but perhaps the % of Google's take in each country is different to account for the differences in operating cost(example)? Opening an account in a different country is ok if you live there, otherwise it's against TOS. Perhaps that's why nobody really notices a disparity, they go with what's available at home.
1:22 am on Apr 23, 2010 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Not to put to fine a point on the obvious...


It is not obvious. See previous posts by members who state they changed their accounts and experienced no difference.

Also, there is zero indication that Google pays out differently based on costs unique to each country, so no, it is not obvious.
4:11 am on Apr 23, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



It seems 'publisher location' is a factor in Smart Pricing..

There are too many variables.. We are looking at only one small aspect of the adsense elephant. Can't really have a meaningful discussion or conclusions from one observation.
11:43 am on Apr 23, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Can you exclude exchange rate fluctuations? What about your industry - is there maybe higher expenditure in online advertising (has the eCPM increased)? Has the CTR stayed the same?
1:12 pm on Apr 23, 2010 (gmt 0)

5+ Year Member



Here's a question for the OP.

Why did you change your adsense account in the first place? Is it not easy enough to simply change your adsense account address?
1:31 pm on Apr 23, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I can answer that one - when you move internationally you must open a new Adsense account. Google will not move Adsense accounts internationally.
1:35 pm on Apr 23, 2010 (gmt 0)

5+ Year Member



Gotya. Very weird that Big G would let something like that slip through then.

Thousands of people must have realized the same fate already, no?
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