Adsense Accounts Based in UK Earning More?

I Moved. So Created New AS Acct with a UK address - Site Now Earns 40% More

[hairycoo]

My website had its own adsense account for 2.5 years with my home address (somewhere in Europe) until mid-last year when I moved to the UK.

I created a new adsense account with a UK address (payee name exactly the same as before), put the new adsense script in and made NO other changes to the website. In fact, the website stayed exactly the same for the last 4 years! I never set any geo-targetting anywhere, don't even know where to do that.


Result? The website now earns about 40% more than before the move (and that's happened consistently for the last 8 months compared to the previous 8 months).

The exact same scenario happened with another website I own, moved at the same time. It's earning consistently more than before the move with no other changes, though the increase is more like 10-15% more than before.

Can someone explain?

[graeme_p]

Google (and a lot of companies that ought to know better) do a lot of stuff like that, for example:

1) Adsense for Mobile is only available if your address is in certain countries - it does not matter where your audience comes from.
2) EFT only to an account in your country (Amazon does the same)
3) Site targeted ads seem to attract ads from the region your address is in, rather than where your audience comes from.

and there is more stuff on previous threads.

I think that the reason in this case is to give them an opportunity to check the address is real (i.e. people are not giving a friend's address in another country), but why that is so important to them what country you are in is another question.

[Seb7]

The other possibility is that Gooogle is paying more to new adsense accounts.