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February 2010 collapse

Same traffic, same advertizers... CTR collapse

     
9:17 am on Feb 6, 2010 (gmt 0)

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I would really like to know if anybody else has experienced collapse in CTR+ECPM+CPC-wise starting in February (Jan 31 was totally normal day).

Facts:
- Same traffic
- Same advertizers with the same budgets (small niche, everybody knows everybody)
- Everything was rock solid the last year
- Last minutes of January looks normal

... then... February starts and CTR drops 20%, eCPM 25% in one second and has stayed at the new level every since.

Is this something only I am experiencing, or...?

I just cannot figure this one out... If it is penalty (and the level of the jump would support this), why has my CTR jumped down?

Only explanation I can think is that: I have hit some penalty word, which has ""disabled"" some of the ads. But without knowing the exact problem, it's kind of difficult to "undo".
10:29 pm on Feb 22, 2010 (gmt 0)

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My revenue has been increasing since the new year... had my best day ever on the 8th...
12:31 am on Feb 23, 2010 (gmt 0)

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Today is finally starting too look like "normal" even through traffic is down a bit.
4:15 am on Feb 23, 2010 (gmt 0)

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Every time they "fix" something they manage to banjax something else. I think it is time to start ripping Adsense out of some of the slots and looking at direct sell.

Regards...jmcc
5:18 pm on Feb 23, 2010 (gmt 0)

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I think it is time to start ripping Adsense out of some of the slots and looking at direct sell.


I think that's what I'm going to do as well. I've been working on a page with ad rates, it's a bit difficult to determine what to charge. Rates seem to be all over the place on comparison sites I've checked.

I hate to run "YOUR AD HERE" ads on my site, as that seems kind of tacky, but I've seen them on other sites.

Anyone successfully changed over to direct sell successfully? Any tips you'd care to share?
5:53 pm on Feb 23, 2010 (gmt 0)

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My AS revenue is up for the month. I will probably have my best February ever, though Nov. Dec. and January were not great.

To answer AndyA: I have a mix of AS, banners (ValueClick) and my own sales. Works for me. The best part of the deal is I never really went hard on selling my site to others, so my direct sales are pretty small, but, they are consistent. Most of my direct ad clients have been with me 4 years or longer.

Here's one tip on direct sales. Find a price both you and the prospective client are comfortable with and sell it for a year minimum. Then, if you're still happy after a year, sell it again to the same client for the same rate.
7:01 pm on Feb 23, 2010 (gmt 0)

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January 2010 was the best January I've ever had.

However, this month is a miserable failure. Getting the lowest cost-per-clicks in history. Another month like this, and I will be forced to fold!
9:09 pm on Feb 26, 2010 (gmt 0)

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I had two days of high click/high revenue early in the month, but mostly low click/high revenue. Three days ago my clicks skyrocketed while revenue died. Was worried about fraudulent clicks, but this new targeting explains it. More rollercoaster than usual.
8:15 pm on Feb 27, 2010 (gmt 0)

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Rebound after Christmas turned into downward spiral mid-January until present. Disabled interest-based ads to see if any improvements. There is one seasonal habit of my customers that I'm considering may be in play for my niche, but seems my earnings always take a dive just when things are picking up nicely...
9:12 pm on Feb 27, 2010 (gmt 0)

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Another day to go, but this is my best February ever. :)
6:28 am on Feb 28, 2010 (gmt 0)

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Uuhhh please tell me there's a click dump coming soon.. this has been terrible day so far!
10:08 am on Feb 28, 2010 (gmt 0)

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a terrible week for me.
12:02 pm on Feb 28, 2010 (gmt 0)

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The whole month was not so great because of the 28 days in Feb, however, I am facing click dumps from past 2 days as well..

Around 100-200 clicks are missing :(
2:21 pm on Feb 28, 2010 (gmt 0)

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I am facing click dumps from past 2 days as well


eyyy... where's mine?
2:47 pm on Feb 28, 2010 (gmt 0)

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Marcel: "Another day to go, but this is my best February ever."

Same here, Marcel. My best February going back to 2004. So was January. The only bad year I've had since 2004 was 2006.
2:17 pm on Mar 3, 2010 (gmt 0)

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Brett, I can't find the option to remove posts referencing sites with less than 1000 visitors per day. Not enough traffic = less than stable or predictable metrics.
6:10 pm on Mar 4, 2010 (gmt 0)

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Wow today is looking like January as far as numbers! Anyone else seeing an jump today?
8:51 pm on Mar 4, 2010 (gmt 0)

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My earnings are looking like june 2009 all over again. Very, very, very low.
5:12 am on Mar 5, 2010 (gmt 0)

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One thing I am sure of is that no matter what i tweaked codewise, (ad placement never changed) meta tags etc, and no matter what happened in the se rankings, news, oil, currencies values etc, I had maintained a very steady CTR for over 4 years.
All of a sudden, since January, the CTR has flatlined to a mere third of its previous norm.
9:06 am on Mar 5, 2010 (gmt 0)

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Funny how it goes, I partially bailed out of adsense before xmas, it had been getting worse and worse for a couple of years.
The last week though has been consistently back to good, Thursday was paying more than double the previous Thursday :)
Long may it continue.
2:32 pm on Mar 7, 2010 (gmt 0)

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Adsense on my tiny niche site that was previously chugging along nicely, has been all but flat-lined since December of last year. I have changed nothing.


<sarcasm> anyone recommend a good witch doctor? </sarcasm>
5:06 am on Mar 11, 2010 (gmt 0)

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... Late to the party as always ...

In the middle of the worst economic 'recession' of my life (I'm 50+ years old), is it all that surprising that ad revenues may be dropping for lots of people? Is it unreasonable to think that a lot of advertisers may be pulling back, all around the same time?

Or did I sleep through the 'recovery'?

.oO Cheers Oo.
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