Welcome to WebmasterWorld Guest from 50.19.190.144

Forum Moderators: incrediBILL & martinibuster

Message Too Old, No Replies

February 2010 collapse

Same traffic, same advertizers... CTR collapse

     
9:17 am on Feb 6, 2010 (gmt 0)

Full Member

5+ Year Member

joined:May 2, 2006
posts: 243
votes: 0


I would really like to know if anybody else has experienced collapse in CTR+ECPM+CPC-wise starting in February (Jan 31 was totally normal day).

Facts:
- Same traffic
- Same advertizers with the same budgets (small niche, everybody knows everybody)
- Everything was rock solid the last year
- Last minutes of January looks normal

... then... February starts and CTR drops 20%, eCPM 25% in one second and has stayed at the new level every since.

Is this something only I am experiencing, or...?

I just cannot figure this one out... If it is penalty (and the level of the jump would support this), why has my CTR jumped down?

Only explanation I can think is that: I have hit some penalty word, which has ""disabled"" some of the ads. But without knowing the exact problem, it's kind of difficult to "undo".
1:23 pm on Feb 12, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 30, 2002
posts:2416
votes: 24


Every time they "fix" something they foul up something else. Start of the month was great. Last few days have been absolutely dire.

Regards...jmcc
2:42 pm on Feb 12, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 1, 2004
posts:1987
votes: 0


This week has two of the top three revenue days in last 4 months. However, what I now rank as top revenue days would be a disaster day a year ago. So, at best, every day is a disaster.
3:01 pm on Feb 12, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 16, 2004
posts:854
votes: 0


The last few days have dropped to new all time lows for revenue. Our account now makes 40% of its 6 year average. Ads are all messed up targeting wise for us at least.

Unless something changes we will have to start weighting direct campaigns higher and reducing adsense exposure on our site which would be a terrible shame but it is what it is. Time to nut up or shut up.
4:51 pm on Feb 12, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 20, 2004
posts:2377
votes: 0


Last few days we've seen record earnings... Today seems back to average.
5:26 pm on Feb 12, 2010 (gmt 0)

New User

5+ Year Member

joined:July 27, 2006
posts:39
votes: 0


I've followed this earning fluctuation threads for quite sometime.

Our earning seems like zero sum game. Sometime one group of publishers got less earning, but the other group experience a drastic earning increase. Another time, it's the opposite.

I am wondering what factor that cause such a fluctuation?
6:40 pm on Feb 12, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Dec 30, 2006
posts:3224
votes: 9


I just checked my adsense to see if it updated. It did... and went backwards!
I've never seen it go in reverse before, and I check many times a day.
7:13 pm on Feb 12, 2010 (gmt 0)

Junior Member

5+ Year Member

joined:Dec 30, 2006
posts:86
votes: 0


'Unless something changes we will have to start weighting direct campaigns higher and reducing adsense exposure on our site which would be a terrible shame but it is what it is. Time to nut up or shut up.'

I am at this point myself. Need an exit strategy to direct ads or alternative, whatever that would be since yah** discussion board also bad performance too.

'I am wondering what factor that cause such a fluctuation?'

I would say that industry specific fluctuation combined with a sort of rolling adsense algos, that ebbs and flows like a 'governor' of sorts to keep the whole system in balance. Trouble now is (to continue the car analogy), there seems to be a less 'fuel efficiency' of sorts in our earnings.
10:10 pm on Feb 12, 2010 (gmt 0)

Junior Member

10+ Year Member

joined:June 22, 2001
posts:67
votes: 0


'I just checked my adsense to see if it updated. It did... and went backwards! '

I've seen this twice in the last couple of days. Once is an oddity, but twice is somewhat concerning to me considering I've dropped over 60% of revenue in just over two weeks.
10:51 pm on Feb 12, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Dec 30, 2006
posts:3224
votes: 9


I've seen this twice in the last couple of days. Once is an oddity, but twice is somewhat concerning to me considering I've dropped over 60% of revenue in just over two weeks.


Okay, it only went back 2c, and the day also started off with a long lag, but I don't think it should have happened. I'll keep an eye on it and see if it happens again.
12:59 am on Feb 13, 2010 (gmt 0)

Full Member

5+ Year Member

joined:Oct 25, 2009
posts:247
votes: 0


Today is very bad seems traffic is WAY down on about 10 sites, they are in different niches so seems gorg is really messing with something. Rev is way down today 1/3 of normal. I am guessing that maybe the bad weather in U.S is having something to do with traffic. It almost looks like Gorg has went back to 3-4 months ago serp's? Last month was a record month and this month is not looking good so far. Like a Yo-Yo just when you think your on the upswing (:
1:18 am on Feb 13, 2010 (gmt 0)

Junior Member from US 

10+ Year Member

joined:Apr 4, 2004
posts:178
votes: 1


I think a lot of you are watching adsense so many times a day it's silly. It's not actually real time. I have graphed adsense since I started January 2004 to today. There are fluctuations along the years, but the long term trend is good. I can see checking daily, but often times it will be a few days between the times I check. I mainly look on Friday nights to see how the week went. I saw a 0.5% (half of 1%) CTR drop about 1 Feb. That's insignificant. Traffic is rising as it has each year and my yearly income keeps increasing. If you look at it long term, it all makes more sense. And, I sleep well. I'd start taking valium if I got to the point of checking my sites adsense earnings twice or more a day. Too much tension.
10:56 am on Feb 13, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 1, 2004
posts:1987
votes: 0


If I tell my Dr that I'm checking stats 8 times a day do you think he'll prescribe valium? I think it is the 6 cups of coffee. Some people are checkers as some people are clickers. I check my 401K stock portfolio 4 times a day. I check headline news 4 times a day. Email 20 times a day. This forum only twice a day - to make sure the sky hasn't fallen. I check to make sure I turned off the coffee at least twice... hmmm I think I've read about this disorder some place..
11:54 am on Feb 13, 2010 (gmt 0)

Full Member

5+ Year Member

joined:May 2, 2006
posts:243
votes: 0


It's kinda frustrating that the thread is about earnings collapse in FEBRUARY 2010 - and then people drop in to talk about how their earnings are down like almost 2 minutes.

And then people start to fill the thread with the "how often do you check stats" messages (these would not be written if the problem mentioned above would have been dealt with in the first place).

Why aren't the moderators just deleting half of these messages to keep the threads in topic. You sure as hell find time to delete my off-topic post...
3:50 pm on Feb 13, 2010 (gmt 0)

New User

5+ Year Member

joined:July 15, 2006
posts:20
votes: 0


Well I think most people who are seeing a problem aren't people checking their statistics all the time but more like people who have used adsense long enough to know when something is different.

I have seen a 50% drop in revenue and I am also getting the same amount of clicks but the earnings have dropped it's as simple as that.

It could just be advertisers dropping their spending after Christmas.
4:07 pm on Feb 13, 2010 (gmt 0)

Preferred Member

10+ Year Member

joined:Jan 11, 2005
posts:513
votes: 0


Yesterday, (Friday) my CTR was less than 0.40%, which is less than 50% of normal for my site. That tells me the ads weren't targeted very well. Whether or not they were interest based, I don't know. It still seems to me that ads relevant to the site they appear on are the way to go.

There are too many variables and situations that can make off-topic ads irrelevant.

I wish Google gave us the option to opt out of interest based ads by individual site. At that point, we would have more control over what visitors to our sites see, and we could test response on our own.
2:30 pm on Feb 14, 2010 (gmt 0)

New User

5+ Year Member

joined:July 27, 2006
posts:39
votes: 0


And to make things worst... February only has 28 days.
4:22 pm on Feb 14, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 30, 2002
posts:2416
votes: 24


Well today is a complete write-off unless the stats are massively lagged.

Regards...jmcc
1:05 am on Feb 15, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:Mar 25, 2006
posts:1344
votes: 0


Well today is a complete write-off unless the stats are massively lagged.


ditto.
6:14 am on Feb 15, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 6, 2003
posts:1058
votes: 13


I need to hate Valentine?
12-13-14 it's a nightmare with Google :(
7:49 am on Feb 15, 2010 (gmt 0)

Senior Member from AU 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 22, 2003
posts:1943
votes: 91


After how many years since June, 2003?

Just go with the flow mates because I can tell you one absolute certainty.

No matter what I think, no matter what I do, no matter how much Chardonnay I consume...

None of us can influence AdSense.

Must admit I haven't tried voodoo or examining chicken entrails yet.

Worth a shout do you think?
7:50 am on Feb 15, 2010 (gmt 0)

Senior Member from AU 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 22, 2003
posts:1943
votes: 91


Worth a shout do you think?


A relevant cricket term for the uninformed.
1:06 pm on Feb 15, 2010 (gmt 0)

Junior Member

5+ Year Member

joined:Dec 30, 2006
posts:86
votes: 0


'None of us can influence AdSense.'

This is so true and on top of this, where is the 'Adsense Advisor'? It really frustrates me that this person picks the topics that can make him/her look like a hero, while equally meaningful topics like this are ignored! There is obviously a need for information from ASA, can you just tell us what the issue is so that we can stop wasting our time!
2:38 pm on Feb 15, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 30, 2002
posts:2416
votes: 24


So far, today has been another write-off. Not sure if the stats are lagged today. Normally Mondays are the one of the busiest days of the week.

Regards...jmcc
2:48 pm on Feb 15, 2010 (gmt 0)

Preferred Member from GB 

5+ Year Member

joined:Sept 29, 2009
posts:437
votes: 13


And to make things worse... February only has 28 days.


that's good, isn't it? Means the "hell month" is over quicker!

posting daily stats variations is muddying this thread completely. And, for the record, I'm having a very standard month. Problem is, the squeaky wheel gets the grease.
3:19 pm on Feb 15, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 6, 2005
posts:2717
votes: 11


... Problem is, the squeaky wheel gets the grease.


Sometimes the squeaky wheel gets replaced.


FarmBoy
4:07 pm on Feb 15, 2010 (gmt 0)

New User

5+ Year Member

joined:July 27, 2006
posts:39
votes: 0


"Hell Month" is over quicker but with two days lesser monthly income. :(
4:27 pm on Feb 15, 2010 (gmt 0)

New User

5+ Year Member

joined:July 27, 2006
posts:39
votes: 0


Where is ASA?
Maybe Google already put madsense in auto pilot and don't need ASA anymore.

In that case (if it's true)... ADIOS ASA.
8:06 pm on Feb 15, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 16, 2004
posts:854
votes: 0


Complete and total hell month, 5 figure a month account cut in half from our 6.5 year average for one particular site. No logic at all can be found. Apparently we no longer have a rep either.
8:31 pm on Feb 15, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 20, 2004
posts:2377
votes: 0


We have definitely seen some sort of change in the last 2 weeks. But ours has been positive. Our CTR went up noticeably and with it our eCPM went up. We did not make any changes, so we could only guess it may be related to changes in their ad targeting algorithm.

We do utilize the Adsense site search, part of me wonders if they are starting to use more search data (ie - what the user was searching for before they got the page) to help with the targeting, and factoring that into on-page context.

We opted out of the "interest based ads" a long time ago, so that is kind of ruled out as a possible explanation for our boost.
9:20 pm on Feb 15, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Feb 12, 2006
posts:2493
votes: 22


i think this thread is just the opposite of another one last month, when caffeine was being rolled out.
my earnings dropped quite a bit then, as did a lot of people's and we said to stick it out until they got their listings sorted. and now my earnings are way up, and have been for a month.
so maybe all the people who were losing out last month are better off this month, and vica versa
This 141 message thread spans 5 pages: 141