Forum Moderators: martinibuster
So how do I maximizing revenue during this time? Share your tips and experience
As for how you can maximize revenue during July, there's no simple answer. One way might be to add a site about a topic that does better in summer than your existing topic does (say, barbecuing or surfing if your existing topic is skiing or snowmobiling). Or you could simply accept the fact that summer is your slow time, and that long-term averages are more important than seasonal fluctuations.
I would say that's it's a good bet that many people spend their summer web time looking up new activities or adventures for the summer.
You're not going to be able to get people to cut down on their summer fun to sit in front of their monitor. So, think of how your content would relate to summer, try to gain some of those searches. Help your visitors have a great summer.
In the meantime, take a tip from your visitors, use this quiet time to get away from your site and get refreshed. You'll benefit by coming back relaxed and full of new ideas.
Best of luck!
Until last year, our traffic always tanked during the summer months. But from last year, it hasn't fallen off as much (although still down somewhat compared to the rest of the year).
[Ooops- sorry. Didn't read the OP closely enough the first time. Ask me about this year's July stats in a month. :)]
[edited by: LifeinAsia at 11:48 pm (utc) on June 29, 2007]
So when does this summer vacation end?
Depends on the topic, the country, and the audience, but in general, you can figure that August will be the busiest vacation month, with people going back to work or school in early September.
seriously, on my sites, summer effect is cushioned by the leisure related content. people go out throughout the year.
naturally, traffic is diving yet, because many are not present in front of their devices.
apart from that, i've not noticed a major epc decline in summer because of reduced spending.
lower spending and lower traffic across the network = steady epc would make sense to me.
In 4 years of using AdSense July '07 was the second highest month for me (next to December '06).
Until last year, our traffic always tanked during the summer months. But from last year, it hasn't fallen off as much (although still down somewhat compared to the rest of the year).
I had the same experience with my website traffic. Generally low in the summer until last year, when it remained even. I think the internet is still too new to rely on prior year trends to determine current year results.
I think the internet is still too new to rely on prior year trends to determine current year results.
I disagree, since I've been seeing the same traffic and revenue trends for at least a decade. (The Web is a lot older than AdSense, and so are some publishers' sites.)
I've been seeing the same traffic and revenue trends for at least a decade.
My traffic has increased at least twenty fold during the past eight years, but then I suppose the results depend greatly on the topic. My website is related to travel. It could be that more people are going on the web for travel info than they were eight years ago.
I always get highest traffic on weekends and especially during the summer. Strange, you would think that people would actually be out and about rather than sitting in front of their computer reading about what they could be doing. Traffic is spread pretty evenly over the weekend.
Interesting - with the exception of last weekend, my Saturdays are always complete dogs, but Sundays always more than make up for it.
My eCPM has just fallen to its lowest level ever, down 25% since last week and that was pretty dire to say the least, page impressions look pretty normal therefore I assume my US ads must not look very inviting to visitors since my European ads are completely as usual.
What a crappy summer, first continual rainstorms and flooding and now this!
Wow, a record month and it's only the first day! That either says something about this month, or a LOT about your other 4 years. :)
Oops, I thought the thread was to discuss June's earnings. =D
Maybe you'll be able to just get a NEW car instead of having to fund repairs!
Chapman
After yesterday's worst ever eCPM and CTR, after 8 hours I've already exceeded the entire day's earnings!
Happy 4th netmeg! This should be a banner day for you.
Thanks! Actually my banner day is usually July 3, since on July 4th the traffic slows way down around dusk, when everyone goes out to see fireworks.
And it was a banner day, too - never in my wildest dreams did I think the site would ever do what it's done in the past four weeks; last year I was amazed at how well it did, and would just never have believed it could ever reach five times that the next year. I just have to come up with something a little more year-round next time.
I'll be keeping my PT Cruiser for a while though, as it's not even two years old yet
And it was a banner day, too - never in my wildest dreams did I think the site would ever do what it's done in the past four weeks; last year I was amazed at how well it did, and would just never have believed it could ever reach five times that the next year. I just have to come up with something a little more year-round next time.
Well done Netmeg, nice to hear some of us are doing well in this low period :)
How long does this trend last? Can anyone share their previous year trends?
July 2006 - My average daily earning was around $1500
July 2007 - My average daily earning is around $500
ECPM and earnings up close to pre-Nov, 2006 numbers. My ECPM fell drastically in Nov, 2006
