July Revenue Trends

Share your experience and tips

[iwannano1]

If I go through my past 3 years stats I see july as the worst month. Everyone knows that US traffic is important and summer is here. Most advertisers reduce spending at this time due to start of summer.

So how do I maximizing revenue during this time? Share your tips and experience

[pontifex]

I have a suspicion as to why that may be happening, but I might be killed if I told

I won't kill you, so please :)

P!

[europeforvisitors]

I'm not worried about you, I'm worried about IncrediBILL. :-)

[G_Smitty]

I have a suspicion as to why that may be happening, but I might be killed if I told. :-)

I have the same suspicion.

[edited by: G_Smitty at 2:25 am (utc) on July 17, 2007]

[Linesiders]

My July revenue trend is the same as June's - down.

Getting several thousand uniques per day I'm down from $20-30 day to less than $3. Traffic is down 15% from June which is typical for my site this time of year... But it really hurts to be making less than a dollar a day... It is just not worth the space lost on the site...

[Genuine1]

traffic down from 4.5k to 3k PVs due to search engine shuffle and summer. Income up by around 15 percent and climbing since june 1st, over the previous 4 months @ about 110 per day.

And this month ecpm is up by 50 percent over previous 4 months! Whether its advertisers new referal reports, the removal of most of the adwords/adsense areb sites (my filter is still full of current arb sites) or the relative position of the planets who knows...

The gap between those that are earning sensible money and those sites that are not will continue to widen as advertisers get better tools and as google algos get better at detecting the good from the not so good at converting and detecting traffic quality.

Forums are traditionally bad at converting and have low numbers of clicks because your page views are mostly the same visitors day after day.

GOOD information sites that offer some real useful info in a narrowly focused niche will do well. Almost everything else apart from big news sites etc will struggle I think.

[edited by: Genuine1 at 6:37 pm (utc) on July 19, 2007]

[biscuit]

>> July was a little slower than June (in terms of eCPM) until this last weekend, when eCPM took a big jump. Since Saturday, eCPM has been 30% above the July 1-13 average despite only a modest increase in clickthrough rate. I have a suspicion as to why that may be happening, but I might be killed if I told. :-) <<

Well, let's see ... eCPM up + CTR stable = improved EPC. Am therefore guessing that one of EFV's rivals (or owner of an arb site perhaps?) is metaphorically at the bottom of the East river, sleeping with the fishes ...