Forum Moderators: martinibuster
For me November was a extremely good month. I was getting EPC in the $2.5 - $3 range, clicks were high, earnings were consistently at record breaking levels - life was good.
1st December rolls round and suddenly EPC drops down to the $1 - $1.5 range, yet traffic and clicks remain about the same (roughly).
What’s going on?!
I can take a look at the website with the preview tool, but the biggest country of visitors, isn't mine, so the tool only gives you an approximation of the ads being displayed. I can ban any known offenders (like ring tone ads etc) but would this just be filling up the filters unnecessarily?
Can you good people offer any suggestions?
Thanks
I believe that since Google expressly allows us to accurately disclose gross payments (hence earnings), it should not really matter if you disclose monthly or hourly earnings. The average hourly earnings are approx. = monthly_payment / 720 (i.e., no big secret again).
But you're right that it's not absolutely clear (earnings vs. payments), so it may be better to be careful than sorry.
[edited by: John_Carpenter at 5:22 pm (utc) on Dec. 16, 2006]
Hourly earnings are pretty variable on most sites, NOT a metronomic 1/720, and I kind of doubt that Google wants that kind of detail aired.
So as you say I err on the side of caution. When I want to talk about CTR or EPC I only do so in relative terms.
[edited by: John_Carpenter at 11:33 am (utc) on Dec. 19, 2006]
Also, whether the advertiser stays away from Google will probably depend on how MSN and/or other alternatives perform. So it may be a bit early to mourn the loss of that name-brand advertiser. I'd wait until mid- or late January before scheduling the funeral, although I'll concede that even a temporary loss of a major advertiser is disquieting.
John_Carpenter: Advertisers' budgets often run low (or run out) toward the end of the year, so isn't it possible that your name-brand advertiser is simply trying to make the most of its limited dollars by going with a cheaper option until January rolls around?
Also, whether the advertiser stays away from Google will probably depend on how MSN and/or other alternatives perform. So it may be a bit early to mourn the loss of that name-brand advertiser. I'd wait until mid- or late January before scheduling the funeral, although I'll concede that even a temporary loss of a major advertiser is disquieting.
europeforvisitors, I'm not quite sure why you're telling me things that are rather obvious. If you read my post, you'll see that I was merely commenting on reasons why I think our site has experienced the -50% drop in eCPM. Nothing more. So your comments are somewhat irrelevant.
BTW
I think EFV is just saying there is also that to consider, there seems there has been an exodus but it could also just seem like it.
If there is an exodus hopefully they are jumping from G to MSN to Yahoo and back to G again!
Keep hoping for better times with the new year...
The same months in '04 and '05 were 4 times higher with the same amount of traffic. I can also say that the average bid for the keywords has not gone down.
ecpm double/trippled due to changes i made with the colours/placements/and url structures.
google might be ensuring people make an effort and not just copy+paste ads on to pages.
google might be ensuring people make an effort and not just copy+paste ads on to pages.
What's wrong with copying and pasting ads onto pages? That's how advertising is supposed to work. (AdSense wasn't invented as a tool for the MFA or "AdSense marketing" crowd--it was conceived as advertising for real publishers.)
google might be ensuring people make an effort and not just copy+paste ads on to pages.
I doubt it.
'people make an effort'
What the heck is that supposed to mean?
I am begining to think that all this has something to do with what was previously mentioned in this thread regarding Italian Adsense's response
This holiday season has been a roller coaster ride that I have never experienced with adsense in past years.
Suprised to so few recovering to their past ecpm , good luck!
Can't tell if advertisers are bidding lower or google are skimming more profit cream off the top?
Publishers with declining revenues are always speculating on that, but Google's overall AdSense revenue percentage from quarter to quarter is remarkably constant. It's always possible, of course, that the compensation formula changes from time to time so that some types of publishers are rewarded more (or less) than others are. But I'd guess that most EPC or eCPM declines (or increases) are caused by the inevitable changes in supply and demand that occur with auction-based pricing and a constantly changing pool of publishers.
