Forum Moderators: martinibuster
For me November was a extremely good month. I was getting EPC in the $2.5 - $3 range, clicks were high, earnings were consistently at record breaking levels - life was good.
1st December rolls round and suddenly EPC drops down to the $1 - $1.5 range, yet traffic and clicks remain about the same (roughly).
What’s going on?!
I can take a look at the website with the preview tool, but the biggest country of visitors, isn't mine, so the tool only gives you an approximation of the ads being displayed. I can ban any known offenders (like ring tone ads etc) but would this just be filling up the filters unnecessarily?
Can you good people offer any suggestions?
Thanks
it makes sense to keep those pages... wrt psa's, we all have a different definition of what mfa's are... if it's a legit business that has an income source other than advertising, i look hard at keeping it... but you can only have so many shopping sites :-/ and so many ringtone sites.
psa's could indicate too many ad blocks on the page? or a seasonal dearth of advertisers? site-targeted ads are google's last-ditch effort to prevent psa's from showing up.
>>>I have a large number of pages that have lots of impressions but a terrible CTR.<<<
using channels, that's where you let the epc tell you to keep the adsense on the page, as walrus indicated... i never believed that it was possible to have lousy ctr and better-than-average epc, but it can happen... i pulled adsense off of quite a few pages, starting last december.
afaik, the source of your traffic is also critical... i used to think that google search traffic was golden, until i got hammered last summer in the rankings... an authority site that was 10 years old got hit with the dup content penalty because of meta/page title issues, and i didn't know what the problem was at the time, so i built up other sites that have some really good viral content... so now that traffic is why my epc went up in september, after it went down last november? i make more money overall, with less total traffic than i had a year ago.
we don't anything for sure, but that's what appears to have worked for me, maybe it'll help somebody else out here.
Interestingly, using the preview tool, and just simply looking at them, they both are serving the same ads.
I have used all the anti-dup content techniques to prevent non-www vs www and index.html vs ./ so all the ducks are in a row from that standpoint.
The lower eCPM site is newer, even so it is still almost 3 years old. I really cannot figure out what to do to bring the lower one up to the higher one.
My hands feel tied. The lower one gets great keyword placement... What can you tweak when it's all been tweaked? Just wait and watch to see if they eventually balance out? Can't imagine needing to change anything else...
In my first post in this thread I was convinced I was being Spriced, but after removing image ads my revenue nearly doubled if not more. It appears that at least for my site image ads are just about worthless.
Yes, I tend to agree that image ads can sometimes do more harm than good. In my case they did more harm so I disabled them months ago.
My revenue is also down for December, but I think it's mostly due to the coming holidays. Americans make so much of a big deal about Christmas (and I think most of it is pure baloney) that advertisers have probably cut their budgets as of now, thinking that people won't be buying online for fear of late shipping or that their particular products are suited for Christmas gifts.
Much of the decline in revenue is probably due to advertisers tired of all the keyword bidding games and the season. Hate to sound like Scrooge, but while I can appreciate the concept of Christmas, it is still primarily a religous holiday and I cannot stomach the relentless commercial aspects in the month preceeding it.
Basically, by around the 10th I can't wait for it to be over. This too shall pass...
We have noticed we are getting real good days, then real bad days.
That's what is happening to me too, however, since I have a few sites (in the 3-4 range), it seems to balance itself out, fortunately. But wild swings, yeah... I see that. I would hate to rely on just one site, it would make my heart pound.
In my case the CTR is tanking (taking the ecpm down with it
whilst my ctr is lower than average it's my impressions and ecpm that have taken a dive. I have just removed most of my ad blocks again.
We have noticed we are getting real good days, then real bad days. Some of this might have to do with adwords people switching off their ads on weekends or weekdays trying to reduce costs!
I noticed this too. The variations are in the over 100% range. One day 40 the next up to nearly 90. :\
Dec 1st my cost per click dropped in half.
Is there some way we can compile all the affected sites and find out what is in common?
Also noticing ads timing out yesterday and today. Odd thing to happen on a slow weekend.
Now wondering how long does it takes to get back up and the new settings to take effect? Can anyone offer some insight?
After being hit hard by smartpricing (down by 50% for December) I have tweaked my sites according to some advice offered here (deleted ads from low paying pages)
Are you sure it is just smartpricing or are you also a victim of whatever it is that we are all experiencing?
However, can't be 100% sure of anything that adsense is dishing out for the month of December. Still would love to hear from those who have tweaked their sites and how long it took to get back up?
However, can't be 100% sure of anything that adsense is dishing out for the month of December. Still would love to hear from those who have tweaked their sites and how long it took to get back up?
I've reshuffled ads. It looks as if it now reaches before values. But maybe that's just Google debugging. Who knows.
I am new here. I am happy to find this site.
After reading this thread, I was a bit relieve that I am not alone. I think my sites being smart priced too. my ecpm before end of dec was around 4. then drop to 2 then drop to 1. Imagine you was earning $100 every day then suddenly you only earn less than $20. fyi, my ctr is still the same.
I notice that every ecpm drop was on friday. Did you guys notice that? may be google run their algorithm and suffle the ads on thursday midnite.
Cheers...
Daniel
what do yo mean by resuffle ads? can elaborate further?
do you mean you change the position of your ads?
Thanks in advance,
Daniel
Has AdSense Adviser reported what is happening anywhere?
<matters regarding revenue or ecpm declines>
Google or it's staff do not acknowledge let alone discuss such issues
[edited by: Scurramunga at 6:22 am (utc) on Dec. 11, 2006]
It could be that many advertisers already spent their budgets.
Consider me in the -50% CLUB! :(
3 days ago I wrote to Italian adsense team, here the answer:
(I feel sorry for the translation)
Our pricing and targeting system was recently updated and this update touch the publishers in different times and in different ways.Cost per click could be less, but CTR should be increase because the ads are more pertinent.
Even if you are earning less in this moment this strategy is for encourage advertisers using Adsense. You can see the effect during the time.
So... it's a strategy? Official member team told me about a strategy?!
I always think something like "punition" (for exemple if the visitors landing on your Ads has a low rate conversion.)
In my case too, my earning are exactly -50%!
Ciao Ciao
RISPOSTA TEAM ADSENSE IN ITALIANO (original version)
<removed>
[edited by: encyclo at 7:31 pm (utc) on Dec. 11, 2006]
[edit reason] no email quotes, see TOS [webmasterworld.com] [/edit]
Am I the only one thinking if this does not correct itself by Jan. 1st that i am going to give YPN a try?
I know I should be using YPN anyway to rotate ads thru to get a higher click thru rate like ShoeMoney talks about. But with the 50% drop, I am now making an effort to go YPN.
welcome to the club. a -50% club. ;p
do you guys think that our eCPM will go back to normal? or will just remain as it is now forever?
why wait?
try ypn on a section or two of your site
