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For me November was a extremely good month. I was getting EPC in the $2.5 - $3 range, clicks were high, earnings were consistently at record breaking levels - life was good.
1st December rolls round and suddenly EPC drops down to the $1 - $1.5 range, yet traffic and clicks remain about the same (roughly).
What’s going on?!
I can take a look at the website with the preview tool, but the biggest country of visitors, isn't mine, so the tool only gives you an approximation of the ads being displayed. I can ban any known offenders (like ring tone ads etc) but would this just be filling up the filters unnecessarily?
Can you good people offer any suggestions?
Thanks
If any AdWords advertisers are reading this topic, I'd like to ask you a question: Do you now pay 50% less money for a click on legitimate (non-MFA) AdSense sites than you did before November 20?
Some of our sites have tripled in epc from already high epc numbers to outright insane.
Other sites of ours have seen a substantial drop in both epc and ctr, mostly ctr. This is due to google booting most of the aff/mfa crowd out of adwords which for the most part wrote great copy to gain clicks even if they were slightly deceptive or borderline.
Your site may fall within the same area as the sites we own that experienced this downturn.
Your site may fall within the same area as the sites we own that experienced this downturn.
After experiencing the downturn, today my ecpm is a almost triple of what is has been over the past three weeks or so
[edited by: Scurramunga at 12:51 am (utc) on Dec. 12, 2006]
When describing the AdSense elephant, it's all too easy to assume that the piece in front of us is typical of the whole thing.
FWIW, I didn't see any big drop, either on Nov. 20 or Dec. 1., though there were a few down days that I attribute to Thanksgiving and shopping. As Scurramunga reports, great day today. But of course, in a program of this size, it's likely that the fact that we are both having a good day is a coincidence, not due to some X factor that is affecting both of us.
that could be a very astute observation.
you were not blocking mfa sites with your filter? or perhaps your sectors that were overrun with mfa'ers were well over the filter limit of 200 sites? i have blocked mfa'ers since day one.
my average epc started rising in september, now it's up to double what it was before that... but i'm getting killed today, so there is no universal pattern in this madness, and it's certainly not on a par with the italian comments.
i think that the average epc that any publisher out here is currently getting could change drastically, for better or worse.
Also re: dec versus nov. No real differences between the two months on any metrics.
As for tomorrow? Probably back down. We'll see.
I know some travel sites whose epcm suffers in the summer as the travel industry just waits for the consumers to come to them.
What makes this situation worse is that Yahoo stupidly believes that the US is 'the whole world'. Consequently any other countries are deemed insignificant, so I can't use YPN to offset any loss in earnings.
On the bright side at least I'm a member of an exclusive club, oh wait....
It makes sense in this way of looking at it; the older more established sites out there are a safer bet for advertisers who might feel some risk in the content network.
Now some of our sites that have 1-3 million visits per month have a higher amount of advertisers targetting them then our new properties but in relation to epc/ctr/ron/psa etc we see no difference overall and I do not think this plays into the equation.
I think the change to adwords at the beginning of Nov is starting to show its full effects to many adsense publishers 4 weeks later. Our advert pool is of a much higher quality but moving trends on many of our high volume sites have been downwards, especially those of ours that were plaqued by mfas/arbi/aff folks.
This would make sense in the short term as the system recalibrates itself and pushes out good copy/poor payout inventory and makes way for real advertisers.
In regard to the earlier question asked of me, no we do not bother blocking MFA's. When you have literally tens of thousands of adverts to try and block because your site is so popular it would be a waste of time and resources.
I have two (5 year old).com sites which have great traffic and one blog site that is just a directory that links back to all my site pages.
Just wondering if I tansfered my blog site to my .com site if that would help re-instate my income to my previous status?
Overall, all my numbers are way up TODAY, especially EPC. Highest in months. Must be seasonal, or.... my new theory:
Nearing the end of quarter, G's algo has determined that G will meet Wall St. expectations and begins distributing more %/$ to publishers. Buy now. G will exceed estimates - again!
My reasoning? September was my best month ever (another end of quarter scenario).
I was also thinking that same way too.
my one looks like die flat now. going down another 20% again.
$100/day go down to less than $10/day
That's mostly due to improved EPC--CTR is up only slightly. I don't think I can conclude that I'm being paid more per click because I have a better site, though, because I did add a few pages that have attracted some better paying ads. How much of the improvement is due to that I can't say.
If you were in the program last year, I encourage you to take a look back. You may find you are doing better (or worse...) than you thought!
- We don't live in the UK.
- We don't have a blog.
- We don't have a MFA (haven't paid a cent for traffic).
- We have a legitimate established site.
- (I don't think it matters but: We get 10,000 unique visits a day on average.)
- Previous 6 months brought no noticeable fluctuations, but very stable income $4000 per month.
[edited by: Genuine1 at 10:17 am (utc) on Dec. 13, 2006]
To answer some of the posed questions:- We don't live in the UK.
- We don't have a blog.
- We don't have a MFA (haven't paid a cent for traffic).
- We have a legitimate established site.
.....and the same applies here too.
I can't believe what's happening - my worse month so far with google (after 20 months) did better last December. I think google has got Santa by the throat.
I'm dying slowly (10 clicks = 3 cents) This can't be happening - must be a bad dream...
10 Clicks = 0 Earnings..
All I guess are invalid?
Seems to be happening very often.
I guess, G needs some better numbers, for its shares to zoom up a bit more so that ....
