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Related Searches on AdSense Ads

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Visit Thailand

2:24 am on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Has anyone noticed the Related searches on the AdSense Ads? Just below the ads are two links to a Google Related Search.

I for one do not like that as people may click on that rather than the ad.

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In fact I have now just seen one add that had no ads but just a whole bunch of links for related searches.

chiyo

3:08 am on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>it looks like they've found a good way to kill the spammers who were looking for the highest paying words so they could throw up crappy sites and watch the money roll in! <<

absolutely, it may change the profile dramatically of adsense sites. For a start, if i had a commerce site selling things or was in any way "shy" of my competitors, there is absolutely no way i would have adsense on my site.

In some ways, this is a brilliant move by Google.

Having said that, we expect our earnings to reduce dramtically.

Webdiva

3:08 am on Aug 7, 2003 (gmt 0)

10+ Year Member



Dear Google,

I don't mind related searches appearing in AdSense Ads at all. Just pay me.

Jenstar

3:10 am on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



On some of my pages I'm seeing four related searches

Buckworks - are you showing four searches on targeted ads, or just on the charity ones?

liman

3:11 am on Aug 7, 2003 (gmt 0)

10+ Year Member



how can google say they will not earn any revenue from clicks on related searches?

more searches and exposure for google = more money for google.

JasonHamilton

3:14 am on Aug 7, 2003 (gmt 0)

10+ Year Member



Exactly -- there is more than one search engine out there. Anyone using ask.com, inktomi, fast, etc will be hit with thousands of sites that act as free ads for google.

The purpose of this is VERY beneficial to google, but they want to pretend it doesn't help them anymore than it helps you as a publisher. I call BS on that one.

Can anyone tell I'm mad about the bait and switch?

seaboy

3:15 am on Aug 7, 2003 (gmt 0)

10+ Year Member



Yes, but not an empty box of a different color from the background! If it were transparent then fine. But a big colored box? Gimme a break.

But you can now change the background (and border and text and links)

JasonHamilton

3:17 am on Aug 7, 2003 (gmt 0)

10+ Year Member



seaboy, making the ad space to match your site will only help make it look like the related content is from YOU as the publisher.

I have a content rich site. As users read down my pages, they look over to the skyscraper ad, which of course has colors that complement my site, and see topics that I carry ON MY SITE. Believing they will be linked to another internal content page, they click on the link and are brought OUT of my site, to a Google search which lists my competitors. The skyscraper ads on several pages had 2 legitimate ads and up to EIGHT "related search" links out of my site. These are not small fonts embedded in the border, but rather large bulleted items that take up the space of two or more sky scrapper ads in a prominent position on all my webpages.

Since the average user on my site visits nine pages, and up to 75% connect directly to me rather than come in through another site or search, I am confident they do NOT want to be (mis)led off my site.

NO amount of compensation is worth destroying my userbase.

[edited by: JasonHamilton at 3:24 am (utc) on Aug. 7, 2003]

valortrade

3:21 am on Aug 7, 2003 (gmt 0)

10+ Year Member



We talked about the potential lowering of EPC and the payout rate before. It looked Google just took a more radical "move" to "respond" this issue!

buckworks

3:22 am on Aug 7, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Chiyo,

I know their terms allow them considerable latitude while our choices are limited to "take it or leave it" (yes, I read the ToS before signing on) but even so I'd have expected them to have more honor about what they do and how they do it.

Tweaking the CPC share is one thing, making such a substantive change -- without notification -- to what they're delivering on our web pages is hardly something that builds trust.

@ Jenstar, I've never seen an ad on any of my pages that I recognized as being a charity ad. I've only ever seen well-targeted commercial ads.

[edited by: buckworks at 3:23 am (utc) on Aug. 7, 2003]

seaboy

3:23 am on Aug 7, 2003 (gmt 0)

10+ Year Member



JasonHamilton - firstly, he said if it was transparent that would be ok - change the background for 'this blank space' would make it transparent.
But ok, if it were my ideal world I would have tons of free traffic from Google, I would then show their ads and they would send me a huge check every month for doing nothing much.
But this isn't an ideal world - The Google giveth and the Google taketh away.
The more I think about it, the more I think this is the best anti-spam weapon they could use. If you had a good site before AdSense, and you think this will hurt you then don't use AdSense. If you think you'll still make slightly more money, great, but at least we shouldn't have 500,000 'content sites' about casinos and viagra.

[edited by: seaboy at 3:28 am (utc) on Aug. 7, 2003]

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