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Related Searches on AdSense Ads

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Visit Thailand

2:24 am on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Has anyone noticed the Related searches on the AdSense Ads? Just below the ads are two links to a Google Related Search.

I for one do not like that as people may click on that rather than the ad.

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In fact I have now just seen one add that had no ads but just a whole bunch of links for related searches.

chiyo

2:58 am on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



well buckworks..

whatever you call it, it's hardly not unexpected yes? We always knew that the agreement meant that Google could do whatever they wanted. And signed up with that knowledge. Most people were expecting a "bait and switch", reduced CPC's or whatever they want to call it.

How many publishers really seriously read the TOS before inserting the code. Even a quick read should have suggested this was highly risky territory.

Its juts business. I dont have any problems with it at all. If at one time in the future the disadvanatges of adsense outweight their benefits, in comparison with other revenue options, we would just drop it, like any business.

I certainly dont see any breach of trust by google.

seaboy

3:00 am on Aug 7, 2003 (gmt 0)

10+ Year Member



First of all, it's true that you can't please all of the people all of the time! Only a couple of weeks ago some people were complaining about the PSAs and saying they would rather have blank space, and now some are saying exactly the opposite.

But, I think everyone who has tried AdSense has been hugely impressed with the ease of use/amount of money/speed of payment, no? We can't start moaning because everything is not as we would like - Google's primary concern is to get searchers to use their product, so they can a) licence it and b) sell advertising. The related searches is just an extension of that.

If you feel this will hurt your site more than not having the ads, take them off. But if you only feel it will hurt your google revenue - well, it looks like they've found a good way to kill the spammers who were looking for the highest paying words so they could throw up crappy sites and watch the money roll in!

One last thing, we all thought that they were watching for big changes in CTRs for 'suspicious behaviour' - with the ad colour changes + related searches will that even be possible now?

[edited by: seaboy at 3:02 am (utc) on Aug. 7, 2003]

yoyo8

3:02 am on Aug 7, 2003 (gmt 0)

10+ Year Member



This is really awful the more I think about it. I guess Google just thinks they can do whatever they want with small sites. Which is of course, true. If only I had 20 million pageviews I wouldn't have to put up with this crap.

JasonHamilton

3:03 am on Aug 7, 2003 (gmt 0)

10+ Year Member



Woops, looks like I missed this topic.

I posted my thoughts about it on the other "related searches" thread on this board: [webmasterworld.com...]

Basically, I've completely removed google adsense from my sites.

Major problems are:

- Related searches links look like content on your site, rather than ads by google.

- Related searches seem to have the tendency to list similar content as that on your site, giving users a link OUT from your site to others of similar content. This would be fine if you got paid for it, but uh.... I don't remember ever having feelings of wanting to become a charity for Google.

- No revenue generated by clicks.

novice

3:03 am on Aug 7, 2003 (gmt 0)

10+ Year Member



I use the 468 x 60 banner ad because it better suits the layout of my site. With the 2 related search links and the ads by google link now I have 3 free links or every 2 paid links. Also the related search links are extremely well targeted. I could see losing a lot of visitors to them.

yoyo8

3:03 am on Aug 7, 2003 (gmt 0)

10+ Year Member



"Only a couple of weeks ago some people were complaining about the PSAs and saying they would rather have blank space, and now some are saying exactly the opposite."

Yes, but not an empty box of a different color from the background! If it were transparent then fine. But a big colored box? Gimme a break.

Jenstar

3:04 am on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I was one that didn't mind the charity ads, of course I would have rather had targeted ads. But I could tell in my niche that those charity ads were somewhat targeted to my site, and different from what I was seeing on other sites. I don't really like the looks of that big empty space, especially with the "this blank space brought to you by Google" on it. I must admit, I did have a chuckle the first time I read that little caption.

buckworks

3:05 am on Aug 7, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



More from the FAQ:

11. What are related searches?

"As part of the AdSense program, Google may suggest up to two relevant search queries below the AdWords ads on your website. These queries are labeled as 'Related searches.' If we do not yet have relevant ad inventory or have not yet crawled your web pages for content, related searches may appear in place of ads."

They go on to say it's not possible to opt out of related searches.

Up to two relevant search queries? That's not what they're doing! ... On some of my pages I'm seeing four related searches -- unpaid, unwelcome exit points -- even though the tower has a full complement of targeted ads.

swerve

3:05 am on Aug 7, 2003 (gmt 0)

10+ Year Member



Google has been showing these related search ads for weeks on Blogger sites -- looks like they decided to migrate them to the AdSense program....

liman

3:07 am on Aug 7, 2003 (gmt 0)

10+ Year Member




from faq:

The related searches feature is intended solely to enhance the user experience and serve as a valuable information resource. Neither Google nor AdSense publishers earn any revenue from clicks on related searches.

We believe related searches are an integral and valuable part of the AdSense program. Therefore, we don't have an opt-out feature this time.
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