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Related Searches on AdSense Ads

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Visit Thailand

2:24 am on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Has anyone noticed the Related searches on the AdSense Ads? Just below the ads are two links to a Google Related Search.

I for one do not like that as people may click on that rather than the ad.

ADD IN

In fact I have now just seen one add that had no ads but just a whole bunch of links for related searches.

chiyo

11:52 am on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>Not a single positive comment on this move by Google<<

I made a positive comment or two, and i remember a couple of others doing so as well. It would be more correct to say "few positive comments"

Imaster

12:01 pm on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Made the change

PolishGuy

12:05 pm on Aug 7, 2003 (gmt 0)




If the reader is interested in what the ads are selling, why would he click on "Related searches" instead of on an ad?

listen man, on one of my sites I am getting this:

AdSense banner says: buy widgets here
and underneath related searches keywords say: free widgets

that is why users will first go to check free widgets instead of buying (cliking on the banner).

Google is evil.

chiyo

12:10 pm on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>why users will first go to check free widgets instead of buying (cliking on the banner). <<

Not being argumentative, but personally i ignore most SE listings or ads for things that are free, especially if i know that that widget has a value. If its free, my general feeling is i dont want to spend time finding out the "catch", and prefer clicking on an ad as they may be more professional with less trickiness!

Some people may do as you say. I dont. but think your statement is too general.

>>Google is evil. <<

He he you get funnier all the time with all this talk of evil and adolf! I guess you are aware of the process of subliminal advertising...

[edited by: chiyo at 12:12 pm (utc) on Aug. 7, 2003]

mallu

12:10 pm on Aug 7, 2003 (gmt 0)

10+ Year Member



The positive thing that can come out of this is the fact that more people will notice the ADs now because of the related search keywords present there.

Now which one will they click is anybody's guess.

Hopefully, they will click on the related searches AND the ad :-)

novice

12:19 pm on Aug 7, 2003 (gmt 0)

10+ Year Member



There are many posts, including mine, that state related searches are going to cause them to lose visitors and income. What dawns on me is the fact that Google is also losing money.

If the searcher clicks on the paid ad, on the Adsense ad, Google gets paid then pays us a referal fee, but if the surfer clicks on the related search no one gets paid.

It seems that this would also hurt Google's income after all they went through to set up Adsense to supply paid ads it seems strange to put in a free link. Isn't the main reason for Adsense is so Google and the publisher could generate revenue.

danny

12:28 pm on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The positive thing that can come out of this is the fact that more people will notice the ADs now because of the related search keywords present there.

So the 120x600 or 90x468 banners weren't noticeable before, but with an extra link at the bottom of them they'll suddently be noticeable? That seems just a little unlikely to me.

Visit Thailand

12:31 pm on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The new colours will sure make them more noticeable. Shame we could not do the colours before Related Searches came along, I am sure CTR would have increased.

chiyo

12:31 pm on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>if the surfer clicks on the related search no one gets paid. <<

Well thats what google guy says and it is true that no-one gets paid directly. But what it DOES do is to deliver people to google SERPS where there are the same or similar adwords which could then get clicked upon for which google will receive 100% of the fee and the publisher none. It also helps establish and brand google as "THE search engine" in the upcoming shoot out at the grand corral with Y! and MSN. It also delivers surfers back to google where google can sell them on all their other services too like Froggle, news, etc, which will be monetized in time.

To me i see the revenue each publisher gets from adsense is in payment not just for delivering clicks to adwords ads that they may not have got but also for our link to adwords sign up and now for referrals to google as a whole. Its a package.

[edited by: chiyo at 12:35 pm (utc) on Aug. 7, 2003]

mallu

12:33 pm on Aug 7, 2003 (gmt 0)

10+ Year Member



They might notice now because the keyword, the topic on which my page is all about, is right there as a hyperlink!

I must say that the related searches are far better targeted to my sites than the ads themselves :-)

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