Forum Moderators: martinibuster
For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.
[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]
The amount I make has always been pretty volatile (up and down day to day) so I'd need more time to spot a real trend. But I can guarantee there's been no large bump either way, possibly a slight bump up, but hard to tell.
Guess there is no way to do that (compare sites) unless we go set up a new domain. Would be interesting though...
This morning I saw well targetted ads, and no vacant spots. This afternoon I saw a few ads that were totally unrelated to my content, and I saw many vacant spots where ads could've been. Most of my traffic comes in the afternoon and evening due to the nature of my content.
Might I be suffering from a timing issue? If so, I've no clue how to combat such a thing.
Our users seemed impressed, too, as clickthrough rates started strong ... and climbed steadily.
Since April 1st, our EPC has dropped noticeably (about 20%).
But the real frustration is that our Clickthrough rate has dropped dramatically ... by more than 40% ... and it's easy to see why: The ads aren't targetted anywhere nearly as carefully as before.
One one story about how to set up a backyard water garden, for example, our block of Google ads is currently showing a pair of ads for "skunk odor removal" ... plus two ads to remove pet odors. The story doesn't mention skunks. In fact, it never mentions bad odors at all, not even 1,000 or so words into the story, where it talks about combatting algae blooms in a new pond.
Skunked by Google, I guess!