joined:May 25, 2018
I wish that one of the other companies would push harder against Google. If anyone has the resources it's Microsoft with Bing. Where is the leadership in trying to take on Google? As what Equidistant said, they should start out with a very clean page and make the results stand out. This is what drew me to Google initially also.
With everything on with Google right now, other search engines have an opportunity to push the idea that they are a fairer and more diverse search engine.
From what I see in my own niche, smaller sites seem to be able to compete with big corporations much more easily especially when they nich down and cover a topic really well. Like Matt Cutts used to say: if you go really narrow and cover a topic well, you stand a chance of doing well against the big boys and eventually, maybe, become one of them and from there you can branch out. The moves Google is making lately will completely stop this from happening.. even the most general sites that cover every topic is beating very focused websites.
It feels that Google is now so obsessed with the absolute truth as they see it and they leave little room for diverging opinions, new hypothesis, new ideas. And while I appreciate that there is so much bad advice out there, there is lots of good advice from people who have experience which is now getting buried in favor of more generic and mundane articles.
A little anecdote but I think it's important... Why experience can still matter and not just formal qualifications.
Not that long ago a girl saw my post, she follows a particular diet and has suffered chronic acne since elementary school. Over 10 years of seeing doctors, dermatologists... no one could keep her skin clear. It covered her whole back and face.
I spent 15 minutes talking to her after she messaged me about my article, I agreed she should try the supplement based on the analysis of her diet, current scientific evidence from double-blind, placebo-controlled studies in humans, and the rate of zinc deficiency in this "group." (close to 50%). And from my own experience many years ago after suffering for months of acne and it completely stopped after starting to supplement... within days.
So anyway, 3 weeks later she messages me that her acne is 90% gone on her back and her face has clearly up hugely and everything is healing. The first time she wore a tank top since school.
It reminded me that this was the reason I do this... not just because it pays me, but I felt so happy that I was able to help someone in a meaningful way. And I was able to because of my 16 years of experience (I live this diet, I know the draw backs) and extensive research of scientific papers for close to 20.
I am fairly close to "mainstream" as they get but I've been punished. And that is just one story, I have hundreds more like this and I was able to help because I have a lot of experience and a large extent I am able to interpret scientific papers. I usually give people ideas of what they can explore and speak to their doctor about, I don't offer miracle cancer cures, I'm not anti-vaccine, and I don't believe in homeopathy. And I'm not against pharmaceuticals (and never give advice on those..)
But now, in from June 2019, that girl would never have found my article, nor will anyone else because it's on page 10 of Google from position #1.
But experience and referencing high-quality studies doesn't matter anymore, or at least nowhere near as much as it used to.