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Would you change/improve title tag and meta descriptiom of old articles to increase CTR?
Can it eventually improve Google ranking?
I've had some bad experiences with too many adjustments. I suspect Google might assume its an SEO making changes & intentionally give bad rankings. They filed a patent for something like that a while ago.
joined:Apr 13, 2002
Concentrate on the NEW STUFF and leave the rest alone. These days old stuff does not easily improve UNLESS THE CONTENT ITSELF is improved.There's nothing wrong with improving "old stuff" (or merely updating it, depending on the material and the topic, as needed). Some of our most popular pages--and the biggest recipients of Google traffic--date back to the late 1990s. I fact-check and, if necessary, update them several times a year to keep them current. The process typically takes only a few minutes.
What about the Meta DescriptionPretty much useless for Google SERP. If your page Titles are being created by Google, the snippet will be from your relevant content, not your Meta tag.
Changing the content of <title> tags is only meaningful if Google has stopped making up new page titles, as was discussed a few years back....If they’re still doing it, why bother to change? Your title may not even be what searchers see.
As are mine, but I've seen Google rewrite page Titles many times as described above. Bing does it also.