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The Google Fred Update which we first spotted rolling out early morning on March 8th seems to be fairly big. After reviewing well over 70 sites that were hit by this update, 95% of them share two things in common. The sites all seem content driven, either blog formats or other content like sites and they all are pretty heavy on their ad placement. In fact, if I dare say, it looks like many (not all but many) of them were created with the sole purpose of generating AdSense or other ad income without necessarily benefiting the user.
People who don't plan ahead, and repeatedly revamp their sites, producing something that's always changing -- it's no wonder that google's algorithm could get confused. It's ridiculous.
A good writer already avoids long unbroken blocks of text regardless of the screen size. If you do it right from the beginning, you shouldn't need that kind of adjustment for mobile.
joined:Apr 13, 2002
And you talk about Google prefer quality of contents, users experience and webmasters guidelines?
joined:Mar 30, 2017
I would say B. because the Internet is becoming more superficial and because the user will spend more time on Google in the end
(> $ for G)
Google's Gary Illyes confirmed over the weekend that when Fred was released, there were also other algorithms that touched down around the same time. Gary wrote on Twitter " but there were a number of updates around the date @rustybrick declared Fred a single thing." He added that each of these "updates" had other tasks and goals they accomplished outside of what Fred targeted.
The overall effect is harmful because the combined CTR on the first page results is decreasing.
But for the person or business whose site is featured in an "answer box," the effect can be quite positive if it means more traffic.