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The Google Fred Update which we first spotted rolling out early morning on March 8th seems to be fairly big. After reviewing well over 70 sites that were hit by this update, 95% of them share two things in common. The sites all seem content driven, either blog formats or other content like sites and they all are pretty heavy on their ad placement. In fact, if I dare say, it looks like many (not all but many) of them were created with the sole purpose of generating AdSense or other ad income without necessarily benefiting the user.
...get random people who are interested in that topic to review your site compared to other sites to kind of go through a survey to see what you can be doing better to improve the quality of your site overall...
This basically says that "user metrics" are more important than ever...
[edited by: martinibuster at 11:19 am (utc) on Mar 28, 2017]
"user metrics" such as Time On Site, Pages per Visit, Bounce Rate and especially Returning Visitors matter more than ever. "
What I have perceived lately is that Google returns websites that I have visited before (and liked); even though the later search query was different... I have no proof of that, but that would fit into this pattern.
If you have reference pages that just answer questions you will not be there for much longer. Google will give the answer for your users soon.
Do they rave about it online?
If I split my content, am I sure of avoiding thin content filter? How to know?
What to do? I "blame" the mobile use.