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Using Fiverr to Rank in Google

     
11:19 am on Jun 30, 2015 (gmt 0)

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A very smart and rich friend of mine keeps telling me not to do things that I can get someone else to do for me. I have a finite amount of hours that I can work each week. So if I can hire someone to work on my project and pay them less than I will earn, it makes sense and enables me to scale up in profits.

Has it been too long since you ran a backlink report on you and your competition? The paid backlink tools charge over $50/month. If you only need the report on yourself and a competitor it might makes sense to hire someone on Fiverr to run those backlink reports for you.

Let's say I can buy a new website icon on Fiverr for $20 or it would take me 2 hours to make that icon myself, it makes sense to buy that icon cause I could better spend those 2 hours on something else that would boost profits by more than $20. I could spend those 2 hours writing 2 basic evergreen articles that would most likely make more than $10 each from adsense/affiliate/cpm/etc..

If you look at your content and you notice that on average a content page earns $100/year from the adsense/affiliate/cpm/etc. Then it probably makes sense to to hire a writer for $80/article.

Not every project on Fiverr is a good idea. There are many ways to lose money with Fiverr. You likely aren't going to find great quality writers on Fiverr. This is more about the concept of being smart and outsourcing when it is cheaper to have someone else do something for you instead of using your limited time. How would you use Fiverr to improve your website? What other outsourcing websites do you like?
11:57 am on June 30, 2015 (gmt 0)

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If you look at your content and you notice that on average a content page earns $100/year from the adsense/affiliate/cpm/etc. Then it probably makes sense to to hire a writer for $80/article.

Spend $80.00 to make $20.00..!
What..work on a gross margin of only 25% !
Flippin' burgers is more attractive than that..
If you can't make a minimum of 500% ( and a 1000% and upwards is much better as a margin ) over your outlay, then it really isn't worth the headache, you need to be more creative, inventive, or find another niche(s)..

That is without even getting into the "did the writer I hired on X platform/site, really write the article, or did they just copy, spin it, and am I gonna get slammed by the search engines for dupe content and maybe even an irate original owner, or their lawyer, of the text "...and yes you can "check" the text when delivered..

But that takes time..and what is your time worth again..?

Outsourcing, unless it is for code writintg ( and even then you need to be able to understand what you get back ) is a way to expose yourself to a potential world of hurt..and for 25% margins ..!

No ..way..
12:36 pm on June 30, 2015 (gmt 0)

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Thanks you do raise a good point. My theoretical example was to demonstrate the concept of buying services that can increase profits and be scalable. You helpfully point out that we need to be careful and add in all costs. It does take time to hire and monitor outsourced work so you want a big profit margin that can handle all costs.

If you are worried about copyright issues (which would be smart) you could still hire someone to do your research and write a fact sheet for you. This way you can write the article yourself and guarantee no copyright issues but still save a good amount of time because the research/prep work was done by someone else.

We also need to be careful not to be short sighted. In my theoretical example I used profits for one year. A more accurate number would probably be profits for multiple years. The beauty of an evergreen article is that it should relevant for many years. Some of my sites have been earning money on 10 year old content but to be safe probably best not to assume your content will be profitable that long.
12:46 pm on June 30, 2015 (gmt 0)

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I've seen nothing on Fiverr that lives up to my standards. Absolutely nothing.

Scaling ones operation with Fiverr may work if one wants to sink deeper in a cesspool.
2:41 pm on June 30, 2015 (gmt 0)

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A member contacted me asking why I didn't use another service because Fiverr isn't great for more complex work. I actually use a combination of odesk (now called upwork), mturk, craiglist, fiverr, elance and some other stuff. Each site can be useful in the right situation. My post was less about revealing exactly how I conduct my business and more about the general concept of outsourcing.

Fiverr is great for certain things. Want a backlink report for $5 instead of a $100 monthly subscription? Go to Fiverr.
Need to fix a typo in a photoshop file and you don't know how to use photoshop? Go to Fiverr.

Want a great coder or content writer? Don't go to Fiverr. Use one of the other services I just mentioned.
2:43 pm on June 30, 2015 (gmt 0)

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As this thread is on "Google SEO News and Discussion" I presume this arose and related to; mentioning brand names without linking as a ranking factor. Technically this thread is spam but does the fact that it is interesting still make this spam?

For balance I think FiverrŪ is a bad idea. Why pay some one to do what you can do and earn the bulk of the cash?
3:39 pm on June 30, 2015 (gmt 0)

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I like to use Fiverr gigs to help get momentum into a new project.

Outsource a new logo? Web design? Content? Ad creatives? Give it to three different giggers and pay them each their $5. Then spend a few minutes thinking about what you don't like and write a proper brief for a competent writer/designer/whomever. For me, this is easier than starting with a blank slate and it helps get past my own inertia.

Occasionally the result is unexpectedly good and I feel guilty for saving the money I would have paid. But Fiverr allows tips.
4:03 pm on June 30, 2015 (gmt 0)

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I've seen nothing on Fiverr that lives up to my standards. Absolutely nothing.

Scaling ones operation with Fiverr may work if one wants to sink deeper in a cesspool.


My thoughts exactly. You know what you get for $5? Something worth about $5.
5:31 pm on June 30, 2015 (gmt 0)

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Why pay some one to do what you can do and earn the bulk of the cash?


Because MY time is worth a lot more than a Fiverr (or some other outsourced) employee's time. I wouldn't use them for anything that goes on the front end of one of my sites, but I have happily used them to do research or find addresses, phone numbers, emails or website addresses, or scope out some competitor information for me, which frees me up to do the quality stuff.
8:17 pm on June 30, 2015 (gmt 0)

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The premise of this post is spot on when considered in the context of what your own time is worth. The ROI is going to vary but I know how much time research takes and I know how quickly the writing can go once all the facts are assembled and checked. It would take some serious credibility for me to trust something someone else had written. Heck, I can think of one major news anchor that lost his job recently because of blatant breaches in credibility. Paying money to gather information (with references) makes perfect business sense to me. One piece of reliable information can be woven into a variety of articles in different ways and thereby has more worth than just adding a line or two to a single, authoritative article.

I recently outsourced a logo design. We'll see what I get for my 35 bucks. If nothing else, I'll take the design files and throw them into Photoshop or Illustrator and finish them to my standards. Or maybe, I'll consider it a total loss. If it can save me several hours and I get something decent (which I'm expecting), then I win. Should have the article I'm working on done by then anyway.