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we saw this behaviour too. Both sites has been released in October, since wednesday we gained traffic every day. Now we are back to just pre october levels. It feels like a roll back/reverted serps.
I feel like Google is running A/B tests right now.
I have seen a small decline in visitors over the last 24 hours. But I as well changed hosting servers which wood be a short term decline anyway. Back on May 22 I lost about 80% of visitors/hits. I worked on everything I could think of with no progress at all. I finally realized that the problem was, Bet this, I was feeding my biggest competitor what my plans. Google.. YOu need to realize that google is your competitor.
Stop checking your keywords because google knows it is you and pushes you down for those words.
Stop using Google Analytics because it lets google know how many clicks you get so they know at what level to hold you at so you will buy pay per click.
Think about this guys.. STOP FEEDING GOOGLE with your business plans. Switch to Piwik or something.. But stop using feeding google..
Come on Think about it.
It looks like an update was rolled out yesterday. I've seen a traffic increase of about 30-35% so far.
The website was improved in the latest weeks, some pages deleted, other pages redirected etc.