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I thought part of the bind the EU had with Google was to make ads MORE obvious! Making the background colour the same as the SERP's with a tiny "Ad" logo in the corner doesn't cover that base IMO.
We had a deep crawl on Oct. 14 (after none since July), another on Nov. 5, and yet another in the last few days. A sign of changes to come, or just Googlebot waking up from a long nap?
Why does amazon still rank at the top for items they no longer carry
Similar pattern on so many items. Why does amazon still rank at the top for items they no longer carry that others do? Why? Is that a good user experience?
Google, IMO, wrongly assume that if a product is available on the bigger sites then that is the best result.
If that were the case why do we see periods of on/off?
I check the SERP's when we are dead & compare to when we are doing well & can never see any big difference?
If this is machine learning then I think it's time to give up & train a monkey, it could do better.
Ironically if Google gave us some stability we'd start advertising with them again. As it stands there is no point, we can't control stock like we used to, today I may make £0, on the other hand it could be thousands. My gut tells me it will be £0! Why advertise when it's like this?
do you not think their future depends a little on our future & vice versa?
Say in 3 years the SERP's are full of nothing other than these sites as people like me have gone. Why would those sites PAY to appear any more?
I think the next few years are going to be very interesting, I just live from day to day at the moment!