Matt Cutts: Google multi-week rollout going on now

[SEOPanda]

Matt Cutts: [twitter.com...]

Multi-week rollout going on now, from next week all all the way to the week after July 4th.

Seeing a bunch of junk results... looks like many big keywords are returning results that aren't ideal.

Anyone seeing their rankings moving and being replaced by strange sites?
.

[edited by: Robert_Charlton at 7:57 am (utc) on Jun 26, 2013]
[edit reason] added quote [/edit]

[ColourOfSpring]

I think Matt Cutts has been very transparent and generous in his communication recently. Otherwise this thread wouldn't have been started, for example. Thanks Matt. Much appreciated.

Of course, you are entitled to your opinion. I (and I would suggest many other people) would disagree with your opinion though.

I'd be interested if you would give an example of Matt Cutts being transparent?

[tigger]

Best just to ignore comments like that ColurofSpring

[johnhh]

@reseller
I have had great respect for you over the years .. but .. Matt Cutts has been very transparent and generous .. um no I think not .. think back to the past when he gave email address for contact when Google needed our input

[taberstruths]

Moz is reporting that at first glance this looks to be effecting EMD's and PMD's. I didn't post the link because the last time I posted a link to Moz, formerly SEOMoz, it was deleted.

[rish3]

Moz is reporting that at first glance this looks to be effecting EMD's and PMD's

I see some of that. Shame to hit PMD's though...many of them are natural business names.

[reseller]

@johnhh

Honestly Matt Cutts has been recently very generous in his communication with SEOes and webmasters. Just this moment while I'm writing this post, Matt is in intense communication with SEOes and webmasters. Please take a look and say Hello to Matt Cutts :-)

[twitter.com...]

[zeus]

Slowly over the years I also think they want to have users click adwords instead of organic results, the results has gotten worse and what meaning does domain stuffing have, else then pushing other sites lower, every user wants different results and not all from one domain. I dont see that much change the last two days.

[ColourOfSpring]

Honestly Matt Cutts has been recently very generous in his communication with SEOes and webmasters. Just this moment while I'm writing this post, Matt is in intense communication with SEOes and webmasters.

Well, I don't think anyone here says he doesn't communicate. He's very prolific with Twitter, for sure. However, having had another look at his tweets, they're just about anything and everything. I didn't see a single tweet that was to do with SEO and transparent. I wonder if you have any examples - perhaps we've just missed these.

[reseller]

@ColourOfSpring

I would say this specific tweet of Matt Cutts this morning for example has 100% relavency to the current SEO thread on WebmasterWorld. Don't you agree? :-)

..... I tweeted a while back that there's a multi-week rollout going on. Will be going on at least until week after July 4th.

[twitter.com...]

[Sgt_Kickaxe]

Let's simplify this.

Google now serves up customized results as often as they can so there is no set of "best" urls for everyone. This means that they need to monitor a larger number of sites for spam whereas before they were ok if a human simply looked over the top 10 sites for any given keyword, to start off.

By rolling out changes over a 10 day period they allow the human rating team to keep up with the spam which suddenly floats. Sure they algorithmically detect as much spam as they can but the final results will always be human evaluated, not even Google can get it right 100% of the time with a machine.

I suspect that after rolling out these changes there will be a quick 2nd update to adjust for changes in link values.

Also, don't forget about the changes over time patent which makes sites that deserve top spots take a long time to get there. We won't see the final results until well after they are done rolling out changes. Likewise they already started making changes a few days ago, perhaps even 10 days ago now judging by the spike in page crawling I had.

[Savanadry]

Matt is in intense communication with SEOes

This always surprises me, I 'spose they are the only people willing to stroke his ego these days, but why does he engage with SEO's at conferences and on twitter?

SEO's are the parasites of the online world, many legitimate businesses are out of the serp's because SEO's put them there with bad advice and tactics. They are now making even more money putting things right.

I know what my gran would have said -

"Those that can do, those that can't sell SEO"

A message to google, stop talking to SEO's, start talking to genuine webmasters.

In relation to the topic of this thread - I haven't seen any movement in my niche yet, makes me wonder whether they have split the SERP's down into categories and Panda is being updated genre by genre over the 10 days?

[seoskunk]

SEO's are the parasites of the online world

So True..........

I think seo has become a dirty word. On the one hand you have negative seo now, and on another you have automated spam due to seo.

When I started seo was largely about onsite factors as much as links. I do think by making sites easier to be read by search engines seo's helped contribute to a more accessible web at the same time.

I would say 90% of seo's have no clue what to do at the present time (and maybe thats a good thing) with regards Google Rankings. So it makes me laugh that they continue to pump out their services.

I think seo in the future will be largely about controlling your digital footprint. Managing your online presence across a multiple digital platforms including social media. But most of todays seo's still think link acquisition is the most important factor

[Martin Ice Web]

SEO = Search Engine Optimation, what do you expect from this? Ist all about rankings and making money.
I think black hats are doing SEO now, legal business is making UIO.
But g* puts all in one basket, except big brands, they are allow to do anything without getting any penalty.

[Alon]

Guys,

How many time we read about Google fundamentals "providing the user with a high quality search results.

Our site has over 3500 high quality pages. Sadly, On May 21,2013 our site started to lose it high page rankings for major key words, resulting in 20% drop in traffic.

I am not sure as to the reason, although I have made the following changes;

1. design update
2. change some of our urls (301 applied)
3. disavow unwanted inbound links

How do I find out if the site is affected by manual penalty?

[Savanadry]

How do I find out if the site is affected by manual penalty?

Make a reconsideration request and they will tell you. You could have found that out v quickly by reading a few relevant posts on this forum - there's a lot of info here that will help you if you take the time to read it.

[Alon]

How do I find out if the site is affected by manual penalty?

I have not received any warning email from Google. My concern by emailing Google you are alerting them to view your site.

Since May21,2013 our site is losing traffic.

We have over 3500 unique high quality pages.

[besnette]

It's a really strange week - I can't see any significant changes in the serps on my site, or niche, actually better in a few cases, but it is 'dead quiet' in terms of email, blog comments, or actions - all day the 25th was 'normal', then the 26th..quiet as quiet can be. Today is starting off 'pin-drop' quiet.

This rollout is coming on the early end of a big holiday week, and a lot of people are heading out of town..so it will be really difficult to diagnose any effects or traffic fluctuations.

Just seems a little twilight-zoney out there right now.

[ColourOfSpring]

I would say this specific tweet of Matt Cutts this morning for example has 100% relavency to the current SEO thread on WebmasterWorld. Don't you agree? :-)

..... I tweeted a while back that there's a multi-week rollout going on. Will be going on at least until week after July 4th.

Well reseller, I can only assume your "smiley" is ironic, because I can not detect any transparency from that tweet. Basically Cutts is saying "hey guys we're rolling out a bunch of updates continuously from now til...well at least the week after 4th July [what does that even mean....perhaps up until 11th July?]" - given that Google make 500+ updates a year (more than one a day), and given that Cutts didn't mention in that tweet anything about the nature of those updates, I have to say that...emphatically, NO, that is not a good example of Matt Cutts being transparent. Maybe you have another example? But maybe not.

[taberstruths]

Can you imagine the chaos if Matt was specific? "Today we are doing an update that increases the value of the xyz type of link." Everyone here would be buying xyz types of links. Or if he said "This week xyz types of domains are going to lose value". How many people would be bailing out of xyz domains?

My best guess is that this large update has to do with the mud on the face that G and Matt received with the payday loans by Matt Cutts fiasco that happened recently. Gotta love the guys who did it. Payback is hell. :)

[reseller]

@ColourOfSpring

Btw.. Matt Cutts is on Twitter right now for the second time today exchanging tweets with SEOes and webmasters. I don't see any other representative from other search engines doing the same. Why not give it a test drive and tweet for Matt the question you wish to ask him :-)

[rish3]

Heh. Ask him to post the percentage of searchers clicking on paid ads, by quarter, for the last three years.

[rish3]

@reseller You may have just reinforced @ColorOfSpring's point: [twitter.com...]

[reseller]

@rish3

Not at all. As I mentioned in my previous post Matt Cutts did confirm this morning the current rollout. Unfortunately @dr_pete hasn't noticed that before tweeting the tweet you refer to in your link.

However please don't expect Matt to discuss the details of Google algos updates.

[rish3]

However please don't expect Matt to discuss the details of Google algos updates.

I don't expect that. What I don't like personally is unsubstantiated claims. Google keeps talking about improving the quality of SERPS, rewarding quality content, etc, but doesn't offer anything that indicates this is actually happening. Again, my opinion, but I think they have information that would shed light on this, but aren't sharing it for some reason.

As for transparency, sharing the "high level theme" of an update, without getting into details, would certainly be welcome. They have done this in the past, so it's not asking for something they can't do. Especially when several indicators show this current update as being more significant than anything in recent memory.

[ColourOfSpring]

However please don't expect Matt to discuss the details of Google algos updates.

....so, what you're saying is, don't expect him to be transparent :-)

[tigger]

Cutts is the king of spin and loves the power and control he has over webmasters that follow his every word of false info-rubbish

[Bewenched]

show more revenue on the balance sheet

Maybe at the bottom of the current results it should say
"Show more sites that give you revenue"

Our site wasn't really affected in this shake up until today.. hrumm...
Good thing we PAY for google shopping ads.

Serps are dominated by the big brand names and spam big time spam pages. yuk.

[brianp]

Wow, this update is destroying many long time results. If this is going to roll out for the next few weeks, I hate to see what the final result is going to look like.

I'm seeing formerly top 3 results on long established (1995!) sites being pushed back to page 3-4 and spam links and hacked links sites now dominating.

[Mac_Guy]

When the general public will realize that their search is manipulated,
we won't have to worry about M C and the deceptive tactics of the spam team anymore.

Their fallout is imminent. Greed is not sustainable for a long period of time.

[turbocharged]

Cutts is the king of spin and loves the power and control he has over webmasters that follow his every word of false info-rubbish

Don't forget Matt has superiors he takes orders from and must answer to. I believe that Matt genuinely feels Google is making steps in the right direction. Unfortunately, I think he is so deep into coding the algorithm that he is not looking closely at the results it is generating. Nearly anyone that has participated in a large web design project, including myself, is guilty of this. Let's just hope that the user outflow Google is experiencing is determined internally to be the result of quality issues and not the NSA privacy stuff. Fewer users is a metric I'm sure Google execs and shareholders can interpret pretty easily, but hopefully they look at the search results and lay fault there.