Matt Cutts: Google multi-week rollout going on now

[SEOPanda]

Matt Cutts: [twitter.com...]

Multi-week rollout going on now, from next week all all the way to the week after July 4th.

Seeing a bunch of junk results... looks like many big keywords are returning results that aren't ideal.

Anyone seeing their rankings moving and being replaced by strange sites?
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[edited by: Robert_Charlton at 7:57 am (utc) on Jun 26, 2013]
[edit reason] added quote [/edit]

[Martin Ice Web]

CoS, I see dark purple titles. Itīs not a good UE in my eyes. Looks like they wanted to hide something.

[EditorialGuy]

But hasn't that [Google's stated mission] been superceded by the Knowledge Graph?

No, because the Knowledge Graph isn't a goal, it's a tool. It's a way for Google to fulfill (or attempt to fulfill) the mission of "organizing the world's information and making it universally accessible."

If all the latest data has been input and processed by the current version of the algorithm, then isn't the rollout over regardless of the level of comfort in Google's search team?

Maybe, maybe not. (We don't know what kind of tweaking gets done.) But in any case, the current update isn't complete if we're to believe what Matt Cutts said about "the week after July 4."

[Alon]

I am wondering how the recent Panada has effected the New articles platform such as Ezines ,dashboard articles or other major worthy articles forum.

As I understand, Google recent update has significantly reduced the juice of any outbound links.

Thanks for your feedback

[HuskyPup]

No, because the Knowledge Graph isn't a goal, it's a tool.

I seem to remember Google stating that they wanted to supercede their "search results" by "knowledge" as per the Star Trek computer ... I'll have to search for it ... any recommendations which engine to use? :-)

[dethfire]

Agree with Husk. Google wants search results to be a last option.

[EditorialGuy]

Google wants search results to be a last option.

For the current weather forecast? Definitely.

For status of Delta Flight 12345 from Pudunk to Poughkeepsie? Sure.

For the current score in a Yankees-White Sox game? You bet.

For the history of Slovenia, or how to bake a gluten-free carrot cake? Probably not.

[LostOne]

"Probably not."

That's accurate in the overall trend I'm seeing. It's telling me they'll find a way regardless and the average Joe will look upon the Gorg as having the only answer. The web will be so very different in five or ten years, filled with vanilla type content and very little that made it so unique in earlier years.

Sad:(

[Martin Ice Web]

The question is, if Google keeps squeezing the small independend high nich focused sites, this site will probably will not longer exist because of the lack of visitors. What can Google scrap then?

[hitchhiker]

If you look into the stats, you'll see most forums have been hit hard repeatedly. Just did a quick recap check of my competition and some random major forums: Everyone seems to have dropped.

I'm down from 180k a day, to 80k a day now. I've moved from providing 'free educational sites' that depend on using adsense to make a simple living, to branding up 'sales only' stuff. Much easier, lots more money, quicker rewards - plus it's easier to rank now.

It's a shame, I think the internet will be poorer for these changes. IMO Forums have practically zero chance of developing in this new Google - perhaps people's voices shouldn't have even been heard in the first place - as it was before the internet.

[ColourOfSpring]

The question is, if Google keeps squeezing the small independend high nich focused sites, this site will probably will not longer exist because of the lack of visitors. What can Google scrap then?

Seeing a lot more domains simply expire/not renew hosting on my niche directories - much more than last year (last year was much more than any year before too). Many businesses are just abandoning their sites as a dead loss.

I always thought the web would offer more variety as the years passed and more companies got on board. That would give more choice to consumers and also more competition too (good for consumers, companies upping their game). In the last 2 years it's been the opposite. Less choice, more consolidation to a small handful of companies. It seems that this model is always followed if you look at the high street. It's very tough to be a small business and not be a victim of this kind of movement toward consolidation for larger companies. I wonder though - how does the shopper benefit more from this, than when they originally had more choice?

[aristotle]

EditorialGuy:
We don't know what kind of tweaking gets done

It'll take more than "tweaking" to fix the fundamental flaws in Google's search ranking system.

[getcooking]

Starting early this morning some of our pre-Panda alarms went off. Before a Panda run, I've typically been able to detect some changes about 3-5 days before it starts - this has been consistent since the very first Panda run. One is an increase OR decrease in detected backlinks (basically just a noticeable shift in either direction). This number stabilizes after Panda is run so it's just a reporting thing I guess but it shows up on my reports which has always stood out to me. The other is a very noticeable increase in Googlebot crawling the site, usually lasting between 24-48 hours. If the multi-week roll out is still happening, perhaps this will be the Panda portion of the show. Anyone else detecting anything that might indicate some Panda activity is about to happen?

[scottsonline]

Whatever they did our niche is terrible. All conversions stopped on both paid ads and organic 36 hours ago. The Ppc aspect is puzzling too.

Just terrible traffic right now.

[seoskunk]

What a mess!

[johnhh]

@seoskunk

happens when a corporate lose focus

[BillyS]

Based on tools like MozCast, it seems like there were two big events. The first appeared to be aimed at PMDs / EMDs. I haven't seen any assessment of round two. Doesn't look like much movement since the 4th of July at this point.

I'm not sure what really changed, I'm still seeing big brands dominating the SERPs, even if they don't have the keywords on a page (or any content). I really find it hard to believe the user experience is getting better.

[SnowMan68]

Anyone else detecting anything that might indicate some Panda activity is about to happen?

I saw an increase in crawling, but not sure if it's related. You would think it would be released soon. It's been 9 weeks since the last known update. Curious to see how they "soften" the Panda on the next roll out.

[Saffron]

Does anybody know if this has finished yet? My traffic has now dropped by a further 60-70% just today.

[turbocharged]

The question is, if Google keeps squeezing the small independend high nich focused sites, this site will probably will not longer exist because of the lack of visitors. What can Google scrap then?

Google would then have less need for the hardware/datacenters to crawl and index the web. Culling out the many small sites may actually prove to significantly lower Google's expenses and raise profitability. Especially with Adwords taking over large chunks of the SERPS, Google does not need that many relevant organic listings to deliver content to its users.

[SnowMan68]

For every 1 real website Google kills, another 20 spam sites pop up and replace it. Google is not going to be saving any money, spam is more prevelant than ever.

[ColourOfSpring]

Google would then have less need for the hardware/datacenters to crawl and index the web. Culling out the many small sites may actually prove to significantly lower Google's expenses and raise profitability. Especially with Adwords taking over large chunks of the SERPS, Google does not need that many relevant organic listings to deliver content to its users.

Isn't Google's advantage over other search engines their indexing power? Talking about their breadth (number of pages) and frequency (number of page visits). If they're culling the web to a huge degree, aren't they becoming easier to copy, and therefore losing their advantage? It would seem self-sabotaging to attack your own advantage (that's really hard to copy). If Google lose that long-tail advantage, then Google are just competing on commercial keywords with Bing and the rest. And well....I think we know just how poor Google have become with commercial keywords....

[EditorialGuy]

Isn't Google's advantage over other search engines their indexing power?

That's one advantage.

Infrastructure (needed to serve up results from that larger index) is another.

User habit or brand awareness can't be ignored, either.

But let's get back to the topic of this thread: From my perspective as a publisher and searcher, the current "multi-week rollout" or update hasn't amounted to much. Is this the calm before the storm?

[tigger]

well something has to happen as right now its beyond rubbish and the Bing serps is making G's look like its still being run from some garage somewhere ....its just a shame the lemmings keep heading towards G for everything ...when is the worm going to change !

[beccaa]

Ah I hope this gets over soon! My website completely disappeared off google and improved ranking on bing and yahoo for the keyword. It's driving me crazy and kinda hurting my feelings because I love google so much! lol i'm weird

[reseller]

I'm surprisd that no Google employee has posted a weather report about the rollout as they use to do during previous algo changes. How come?

[johnhh]

@reseller - I'm not - those days are long gone my friend. Go on Google suprise me !

[spreporter]

@reseler no news=good news.....

[phranque]

welcome to WebmasterWorld, beccaa!

[beccaa]

Thanks a lot! I'm really excited :)

[seoskunk]

It's driving me crazy and kinda hurting my feelings because I love google so much! lol i'm weird

Beccaa I think thats called "Stockholm syndrome" - hi beccaa welcome to webmasterworld.