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When people asked Cutts about the next Penguin Update he thought: You donít want the next Penguin update, the engineers have been working hard.
For Penguin:- The updates are going the be jarring and julting for a while.
Webmasters who want to get as much visibility as possible should look at the spectrum of value youíre adding.
Cutts noted Penguin is still in an early stage, whereas Panda is now monthly and they understand it very well.
You don't need to worry about duplicate content on your own site unless it's on massive scale. If you repeat 2-3 paragraphs on every page. Google may not penalize but it may not count in terms of value added.
Cutts said itís hard to know who published what first. Over time, Google can detect when one site seems to be publishing original content, while another site seems to be publishing duplicate content.
Create a site that will stand the test of time,
You donít want the next Penguin update, the engineers have been working hard.
I heard the next algo update is going to track down and kill 65% of all SEOs
Hey Barry, I wasn't saying that people needed to overly stress out about the next Penguin update, but I'm happy to give more details. I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.
If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates.
Likewise, we're still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It's not the case that people should just expect data refreshes for Penguin quite yet.