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When people asked Cutts about the next Penguin Update he thought: You donít want the next Penguin update, the engineers have been working hard.
For Penguin:- The updates are going the be jarring and julting for a while.
Webmasters who want to get as much visibility as possible should look at the spectrum of value youíre adding.
I suppose it can become similar to theology, pondering the google scriptures to discern their true meaning. What did apostle Matt REALLY mean when he said that?
How's that punch taste, fellas?
If I could point to ONE single aspect of what I do differently, almost no inbound link hunting. Whatever links I have to sites have come naturally over years and they are VERY few. Maybe that is what has granted me stability because obviously that's what these algorithm changes are all about.
The search results just aren't that good. They have been better, much better.
[edited by: SevenCubed at 3:01 pm (utc) on Aug 21, 2012]
Not because I had any kind of crystal ball, but because I just plain don't have the patience for linkbuilding.
...but I think the shine is off that apple now
The last thing webmasters need right now is another major Penguin disturbance. An obvious improvement, however, would be quite welcome!
I don't think it will take much time for the market to fill that void.
The Star Trek computer never once told anyone what book to read to find the answer to their question, it gave them the answer.
I realized how much I thought like google or they thought like me (years ago). They used to produce very accurate results, amazingly so even. I realized I could work within their philosophy easily and build effective sites while relying on them to bring seekers of knowledge to meaningful content.
Yes, I'll bet the algorithm does have its own version of spaghetti code going on. Seems unavoidable at this point. For instance, one of the conflicts I see is between quality measures like Penguin or Panda and freshness concerns.
I'd say another problem with Penguin is it assumes that quality and technical SEO can't exist for the same page. If Penguin just wiped out any advantage that "artificial" steps might be giving the URL, that would be one thing. But it seems to me that Penguin hands out stronger demotions than that - and good content can become almost unfindable.
I do know this for sure - as a user, not as a webmaster or SEO. For a while, Google Search was so good I barely bothered with bookmarks. But today when I find a gem I know I need to record it somehow before it becomes unfindable. I give Penguin the credit for that.