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When people asked Cutts about the next Penguin Update he thought: You donít want the next Penguin update, the engineers have been working hard.
For Penguin:- The updates are going the be jarring and julting for a while.
Webmasters who want to get as much visibility as possible should look at the spectrum of value youíre adding.
Here's what I've been doing for over a year now that seems to work well and reiterates what has been said and hinted around.
1. Focus on conversion and user experience. Not a far stretch to think the PPC quality score algo has been implemented on the organic side and the CTR, bounce rate, time on site, etc.. play a role here. If any of you have done PPC, you know what I'm talking about. Hence, focus on the user and the experience. Improve conversion, lower bounce rates...
2. Link building - build brand links in droves. Don't worry so much about exact match anchor text (unless your profile is choked full of them, then you need to worry), build the brand, deep link where you can, the rest will follow.
3. Content and on-page - basic SEO 101 applies here and still works (just don't over do it), content needs to be more interesting and the page should contain what the user's intended it to be about. Not sure here? Check all the sites that rank in the top 10 for a hint on the "intent". What do they do that you don't? What's on their page that you don't have? If you have all of the above, see #1 and focus on improving that, then work on #2. Still not there? Then you over did the on-page or on-site and probably have an OOP.
Matt Cutts: "You shouldn't put a lot of weight on +1s just yet" at SES San Francisco #sessf - State of Search
Penguin is all about links right?
[edited by: crobb305 at 11:10 pm (utc) on Aug 16, 2012]
(e.g. the April 2011 update incorporated new signals like sites that users block) uses block whats that?
Just to re-iterate. Penguin is all about links right? If so then I couldn't be squeakier cleaner. No worries here.
The first 4-5 pages are littered with EMD's and other spammy sites.
I hope the engineers have been working VERY hard. In the past they may have demoted content that was ranking merely artificially, but then they let the door open for a lot of junk to float to the top.
she inputs her query then when the results come up she immediately skips ahead to page 5,6, or 7 randomly and begins reading results from that point on and totally ignores the first 4 pages.
Penguin reminds me of how digg front page looked like after the redesign couple of yeas ago.
Top 10 reasons why you should switch from Google to Bing!
at least while Penguin is letting so many weak pages float up.
"You don't want the next Penguin update, the engineers have been working hard".
From Matt Cutts' latest clarification at seroundtable:
we're still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It's not the case that people should just expect data refreshes for Penguin quite yet.