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If you received a message yesterday about unnatural links to your site, donít panic. In the past, these messages were sent when we took action on a site as a whole. Yesterday, we took another step towards more transparency and began sending messages when we distrust some individual links to a site. While itís possible for this to indicate potential spammy activity by the site, it can also have innocent reasons...
Note my comment on that post. They need different messages in GWT. This is beyond ridiculous.
The scummier end of the SEO-continuum now has several new sub-divisions:
- write to a site asking for link removal and they want a fee to alter the page, and
- scummy sites actively link out to normal sites and then send emails asking for money to remove the links.
Definitely don't ignore it. If you have stuff you know you can clean up, you should do your best to do that.
Unless you KNOW what you can and should clean up
if you have links that you can control, know isn't benefiting your site and could potentially harm it in the long run....I suggest removing it sooner than later