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If you received a message yesterday about unnatural links to your site, donít panic. In the past, these messages were sent when we took action on a site as a whole. Yesterday, we took another step towards more transparency and began sending messages when we distrust some individual links to a site. While itís possible for this to indicate potential spammy activity by the site, it can also have innocent reasons...
FFS. I've spent the whole day creating a detailed spreadsheet, analysing backlinks and anchor text trying to work out why one of the sites I manage got this message :-(
MC: "Yesterday, we took another step towards more transparency and began sending messages when we distrust some individual links to a site."
Its completely bonkers - google really have lost the plot.
First off, we changed the messages themselves that we'll send out to make it clear that for a specific incident "we are taking very targeted action on the unnatural links instead of your site as a whole."
The second change is that these messages won't show the yellow caution sign in our webmaster console are much more targeted and don't always require action by the site owner.
Do you think these changes will be applied retrospectively? Otherwise, the webmasters that were sent the message on Friday, won't be any better off - they still don't know whether this is just a warning or a prelude to a penalty.
[edited by: tedster at 12:19 pm (utc) on Jul 23, 2012]
[edit reason] add link, expand quote [/edit]
it looks like we will be able to re-send the more specific messages out to websites.
So fingers crossed... The deluge of new tailored messages will give us more data to play with.
@Maurice? emh? What do you mean?
[edited by: tedster at 7:14 pm (utc) on Jul 23, 2012]
[edit reason] Make link clickable [/edit]
[edited by: Fiendix at 6:43 pm (utc) on Jul 23, 2012]
Bad, bad idea Google... just ignore the links you don't like and de-index the spammy pages that host them. There's just no need to open up this Pandora's Box.
However, we do realize that some links are outside of your control. As a result, for this specific incident we are taking very targeted action on the unnatural links instead of your site as a whole.