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In our ongoing effort to help you find more high-quality websites in search results, today [19 January] we're launching an algorithmic change that looks at the layout of a web page and the amount of content you see on the page once you click on a result...
This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches, a typical user might notice a reordering of results on the search page.
- Matt Cutts
Moving ads higher up on a page is a simple yet effective change that can have a big impact on your ad revenue. The area that's immediately visible when a page is loaded without scrolling down is known as "above the fold..."
Also is this a site wide penalty or Panda related?
This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches...
But in all seriousness, is a "header" really that important?