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In our ongoing effort to help you find more high-quality websites in search results, today [19 January] we're launching an algorithmic change that looks at the layout of a web page and the amount of content you see on the page once you click on a result...
This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches, a typical user might notice a reordering of results on the search page.
- Matt Cutts
Many sites, including the big one, are not content oriented above the fold. It's typically photo, name, price, and add to cart button. In fact, on the big one, I go down two folds before I get into product description but could be because of my monitor settings.
Half the people in this thread are assuming that "content" means text. The other half are assuming it means "anything other than advertising". Does anyone know?
@universetoday - did you notice a ranking drop on the 19th which you feel came from this new algorithm component?
It's not exactly reasonable to inform each of those sites individually.
[edited by: goodroi at 3:58 pm (utc) on Jan 22, 2012]
[edit reason] Let's keep the discussion on-topic and professional [/edit]
Does anyone know the screen resolution of the googlebot?
We lost a lot of rankings on the 19th on a site that had three adsense units above the fold.
Any ad on the left side, I imagine, is risky.
Isn't that begging the question? Not just you. Half the people in this thread are assuming that "content" means text. The other half are assuming it means "anything other than advertising". Does anyone know?
[edited by: g1smd at 10:30 pm (utc) on Jan 22, 2012]
from the looks of it...I would assume this would only effect websites that display an overwhelming amount of ads stacked from the top which would make it very hard to find the content down below.
I do not know why this is even being mentioned, this should have been a factor long ago, if not at the least should have been bundled with panda.
If my own experience is anything to go by, then content means "text".
There's being proactive, then there's being proactive without a direction
What's preventing Google from providing precise guidelines and samples before they implement a disruption