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In our ongoing effort to help you find more high-quality websites in search results, today [19 January] we're launching an algorithmic change that looks at the layout of a web page and the amount of content you see on the page once you click on a result...
This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches, a typical user might notice a reordering of results on the search page.
- Matt Cutts
If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes.
I think people need to remember this is Google's input on how to rank in THEIR search results - it has no bearing on how Google presents their own website.
So hang out as things are right now and see if this affects you or not before making wholesale changes to a site?
[edited by: goodroi at 5:30 pm (utc) on Jan 20, 2012]
[edit reason] Let's keep this profressional [/edit]
...complaints from users that if they click on a result and itís difficult to find the actual content, they arenít happy...
...algorithmic change does not affect sites who place ads above-the-fold to a normal degree...
...affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content...
Not sure if it is slow to roll out
That's how I read it...one would have thought that IF they can identify this 1% then surely the logical thing to do would be to advise those sites?
Lets hope the kid that cures cancer doesn't try to monetize too much or he'll be on the second page and pandalized.
Of course, I'm sure the hundreds of thousands of natural backlinks they would get for that achievement would more than drown out a poor design decision.
[edited by: Donna at 7:38 am (utc) on Jan 21, 2012]