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In our ongoing effort to help you find more high-quality websites in search results, today [19 January] we're launching an algorithmic change that looks at the layout of a web page and the amount of content you see on the page once you click on a result...
This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches, a typical user might notice a reordering of results on the search page.
- Matt Cutts
I don't know how much Matt Cutts was involved in developing this algo, but in the past when Panda rolled out, he seemed to object to Suite101.com, which at the time had ads on the left side (where most sites have nav menus).And the Google Adsense heatmap suggests that the upper left of the page is a good place to put adverts. All this contradictary advice from Google would lead one to think that these guys can't walk and chew gum at the same time.
and given all the dumb blondes a boost to frontpage.
blondes might give a better user experience, sure, but at the end of the day blonde hair is a superficial thing. like ad placement. people are more interested in the other stuff.
How many ads above the fold are too many?
How big can ads above the fold be?
And the Google Adsense heatmap suggests that the upper left of the page is a good place to put adverts. All this contradictary advice from Google would lead one to think that these guys can't walk and chew gum at the same time.
It would have been nice to have a heads-up before the change!
...if you want to step into Google's mindset, the questions below provide some guidance on how we've been looking at the issue:...
...- Does this article have an excessive amount of ads that distract from or interfere with the main content?
First of all, that is a great blog post by google and very very helpful if you know how to read between the lines. I recommend everyone read it at least 5 times....
- Does this article have an excessive amount of ads that distract from or interfere with the main content?
Here is the point I have been pushing big time on here. I think I was one of the first to push this idea in the "sites that dont fit the mold" thread. If you have too many ads on your site it is taking away from your users experience. Do not use deceptive ads or ads that overwhelm your users.
It seems to me you're fine with two ads above the fold. If it's a 728x90 in your header and a 300x250 in your right column next to your content, you're good.
I've spent the last couple of months changing the structure of my content. Most of my pages now show images above the fold, and the text is below the fold. I got worried when I first read about this update. It doesn't seem to have affected me though, but I'm closely monitoring my stats.
I predict we're gonna see a lot more feature sliders with just text, no images (which was what I was working on anyway, as it happens)
NO other changes in my niche except smaller (my size) competitors seem to have been hit even worse either on this change or at some point before it.
Be careful attempting something like this.
This has rolled out for around 1% or queries. I strongly believe that Google will quietly roll it out to more and more queries in the next few weeks.