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the fun i had is by doing a Google search for "web or webcrawler or av"
it does look like you can rank above others for certain keywords, even with content that you don't own, if you know how to do it
There are no major loopholes in Google search engine, I can assure you & everyone.
When can we expect detailed guidelines on what we, as webmasters, need to do (and not do) to create sites that Google deems worthy?