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When asked if an iteration of Panda was implemented this week, a Google spokesperson told us, “yes.” She also provided the following statement:
“We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.”
If you’ve followed the Google Panda update saga throughout the year, you may recall Dani Horowitz’s story. She runs an IT discussion community called Daniweb, and it was hit hard by the Panda update, but she made a lot of changes, and gradually started to build back some Google cred
Every single winner on that list is some sort of big media conglomerate. And most of the losers are their DIRECT, independently owned competitors.
This is pretty blatant.
Thankfully, Big G's revenue has soared 29% through the first six months of the year. As the leading online advertising platform, it would make sense that Big G's performance helps cover for the weakness of other dot-com giants. However, that growth is padded by Google's healthier growth overseas and favorable currency translations. Just 46% of Google's revenue during the first half of the year was generated in this country, compared to 48% during the first six months of 2010. In other words, the 29% figure is inflated.
Has anyone seen traffic drops in Yahoo/Bing? The site I mentioned above also took a 50%+ drop on both of those sites beginning the same day of the Google drop(Sept 27).
This did not happen the last time we got hit by Panda in February.
My site is hosted by Yahoo Small Business, on the first page of the control panel they have a "Keyword Ranking" of the Big 3. For my keyword search they say I'm "Ranked number 1" for Google, "Ranked number 1" for MSN, but "Not ranked in the Top 30" for Yahoo.
We do have ads above the fold and they do push some of the content down. We have up to 7 advertisements on a page including one each of 728x90 and 300x250 and up to four small non stanard 120x40 units, and one Adsense link unit - all except for the Adsense link unit are served using DFP (so Google knows we have all these ads).
We don't believe advertising played much of a role in why we were Pandalized...or are even in total denial, as are many here still..of "its not the ads"..or "it cant be that ads" etc..or they will now say "well maybe some of it is the ads" ..after having spent many many weeks saying the precise opposite, with equal fervor..
The fact that your ads are served by DFP merely means that one part of G serves them ..it does not mean that using DFP makes you immune from being rated as "ad heavy" by Panda..
@SocietyRoyalle, first of all congratulations on your recovery. Pardon me for my ignorance, can you please enlighten me on that content to URL ratio?
[edited by: tedster at 4:29 am (utc) on Oct 2, 2011]
Many here have been doing just that since the first panda..whilst deluding themselves and apparently attempting to delude others that they were genuinely surprised at the lack of results of their "fixing up their sites"..
[edited by: Leosghost at 1:50 am (utc) on Oct 2, 2011]