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When asked if an iteration of Panda was implemented this week, a Google spokesperson told us, “yes.” She also provided the following statement:
“We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.”
If you’ve followed the Google Panda update saga throughout the year, you may recall Dani Horowitz’s story. She runs an IT discussion community called Daniweb, and it was hit hard by the Panda update, but she made a lot of changes, and gradually started to build back some Google cred
This may be a lot of what Panda is all about, to stop people using article and maybe even press release websites. If we get a peanality we are less likely to use this type of site for promotion.
Crawling rate have been accelerate for a reason, to find the sites that have bad and good content or use allots of long tail keyword to rank better then the sites that rank good for short key word and in fact should also rank top for long tail key phrase...
Hi Dunivan, are you saying that you actually have a site that has completely recovered from panda (on one of the panda run dates) where the only change made to the site was to identify poor quality articles and to rewrite them, or were other changes made to the site as well?
If so are you 100% sure it was panda issue (daft question perhaps but a lot of changes seem to be attributed to panda nowadays even outside the dates when panda is being run)?
I am aware that google suggest this, and it's pretty much what I'm doing myself (except I'm using bounce rate along with time on site and article size to identify low quality articles rather than just bounce rate), but I haven't heard of it actually working for anyone...
(e.g., a page that got 100 visits but had a 93% bounce rate is probably low quality)Fine in theory, but in reality bounce rate is dependent on how /with what keywords brought the user there. The page can be great but if Google sends people there with 3rd tier long tails, people will bounce. Obviously you can't change the page based on what type of keywords you get this week, as some suggest. That's why Panda is irresponsible and designed to literally kill certain sites, unless they do a specific thing. Shall we guess what it is :) ? Panda started by calling good certain sites that have skewed stats based on things most small stores and companies can't afford.
right walkman, but a site that does tailor to the query should not have 93% bounce, maybe 70 - 80%. Couple this with a time on site metric and you get my drift.
how is it fair to compare bounce rates or time on site?
High bounce coupled with a high time on site is indicative of a user who reads the article and is not merely skimming it, the article provides a value that the user wants to continue interaction with. High bounce with low time on site shows users are just skimming or shallowly interacting with content. Shallow interaction can be a descriptor of low-quality content.
I doubt the money interest on the algo update side of things, but the rise in certain google properties through panda updates is definitely to be scrutinized.