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but many commercial key phrases are now dominated by big brands that have taken the opportunity to move into niches that they have never been in before
@Marketing Guy - would that be a certain germanic maker of motor carriages whose name is very near the start of the alphabet would it :-)
The idea of promoting sites which are more trustworthy is, on the face of it, a logical move; but it is one that is now being abused by many brand sites.@superclown2
this might be a better example than fish and chips... try searching for "ford capri engine valve part" (on google.com)
...there can only be one reason why they are at the top for those search phrases -- because their brand is so strong.
Big businesses can surpass smaller companies in many ways (product selection, marketing, service, experience, etc).
Does a random small business deserve to compete on generic terms? Even on local terms? Big businesses can surpass smaller companies in many ways
For example I had a problem with a video player and was searching for - brand player problem description -. The top 6 spots were taken by the companies websites and had nothing to do with my problem. Only after I changed the search to - brand player +problem +description - I got reasonable results.
Does a random small business deserve to compete on generic terms?