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superclown2, don't be silly. Seriously. Google cannot do them on a one to one basis even they wanted to rig the system.
It's possible and likely (IMO) that Google picked the advertising /brand signals and gave them credit.
100% true. But it's only going to get worse, Google needs to make about $9 Billion MORE next year or the stock crashes hurting shareholders, including the G engineers. It's time for the government /s to intervene and separate search from Google other properties given the monopolist share they have and how they are acting. In EU apparently it's even worst, since Google holds as much as 95% market share. They need the MSFT treatment. Many will get burned meanwhile but I doubt they will let Google go this way.
This isn't true outside the internet. Things like the location of your business, friendly service when people go in to your store, etc determine whether people walk into your store.
On the internet most of it is determined by whether Google people sends customers there or not, and that's pretty much it.