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The Haggler appreciates the challenge that Google faces. Thousands of people spend all their workdays devising novel ways to fool the world’s most popular search engine. Fighting this tech-savvy horde can’t be easy.
Yet if the example of locksmiths is any indication, the horde has the upper hand in certain service sectors, and it all but owns Google Places. Though Google is apparently already battling back. On Thursday, a search of “emergency locksmith Seattle” yielded only one Google Places result, not seven, but maybe more tinkering is needed. The site that landed on this prized perch appeared to be a lead gen operation — it’s 24/7 Emergency Locksmith, which lists its address at a U.P.S. store. The woman who answered the phone at 24/7 would say nothing about the company, or even where she was located.
This is not a 'local search' story - it is a story of NYT's attack on Google and SEO.
Is it the same reporter for each one? Name looked familiar.
[edited by: Sgt_Kickaxe at 6:00 pm (utc) on Jul 10, 2011]
Lead gen sites dominate Google results for locksmiths in many cities nationwide, and in more than a few towns. And it's not just locksmiths. Other service industries, like roofing and carpeting, have a similar problem...
...the horde has the upper hand in certain service sectors, and it all but owns Google Places.
[edited by: martinibuster at 6:09 pm (utc) on Jul 10, 2011]
[edited by: Sgt_Kickaxe at 6:48 pm (utc) on Jul 10, 2011]
In particular, lead gen sites are good at spreading their name, address and phone number — NAP, as it’s called in the search business — around the Web, which is apparently a superb way to curry favor with Google Places.
I really despise places, I want to find WEBSITES from Google.
It's getting worse, not better.
oh yea goog is really locking down local big time, its goog maps, goog ads, goog place pages. they are trying to make websites useless. You play in their pool or you are high and dry.
They consistently spew out the most asinine content calculated to evoke a purely emotional response from its audience.
Call me paranoid, but I find it a little fishy that Digital Due Diligence is yet again mentioned and linked in the article.