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The Haggler appreciates the challenge that Google faces. Thousands of people spend all their workdays devising novel ways to fool the world’s most popular search engine. Fighting this tech-savvy horde can’t be easy.
Yet if the example of locksmiths is any indication, the horde has the upper hand in certain service sectors, and it all but owns Google Places. Though Google is apparently already battling back. On Thursday, a search of “emergency locksmith Seattle” yielded only one Google Places result, not seven, but maybe more tinkering is needed. The site that landed on this prized perch appeared to be a lead gen operation — it’s 24/7 Emergency Locksmith, which lists its address at a U.P.S. store. The woman who answered the phone at 24/7 would say nothing about the company, or even where she was located.