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I don't know how the "f-bomb" got past Google, or how a forum post (especially one with the "f-bomb") ranks #1, but it's funny.
I was searching for a retail store that advertises on my site. The second result was the retail store's website. The third result was the retail store's ad on my site.
I was referring to "quality" as in what Google refers to or understands as "quality"