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[edited by: tedster at 8:38 pm (utc) on Feb 26, 2011]
in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what's going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
Danny Sullivan Interview CoverageOfficially, Google isn't saying the algorithm change is targeting content farms. The company specifically declined to confirm that, when I asked. However, Matt Cutts — who heads Google's spam fighting team — told me, "I think people will get the idea of the types of sites we're talking about."
Danny is calling this update the "Farmer Update" and the earlier one the "Scraper Update". Not exactly hurricane names, but they do make the distinction clear.
[edited by: tedster at 3:07 am (utc) on Feb 25, 2011]
We produce 100% unique content on our site and always have. We use all white-hat techniques, and our site just got trashed in the rankings... We've been at the top of years and now we've fallen big time. It is very frustrating.
I see a lot of spammy .info websites ranking higher than real quality content.