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[edited by: tedster at 6:51 pm (utc) on Dec 1, 2010]
Google's main advantage is their name - synonymous with "Search". The average user doesn't know what they are missing
I played around with one of my sites, it used to rank #7 for a popular 2 word phrase, had it first in the title tag, oct 22ns it got dropped to page 3 for over a month. I than changed the title, putting the term in the title tag but putting other words between it and now it ranks #3!
brinked - have you done any studies for exact match queries, before and after Oct 22?
[edited by: scottsonline at 4:01 am (utc) on Dec 11, 2010]
[edited by: indyank at 4:12 am (utc) on Dec 11, 2010]
We took 50 products that had dropped because of the exact match penalty and inserted random words.
On the bad end of this, I did a very specific search: n*wb*rn be*ly b*utt*on inf*ction
which turns up no relevant results for me, but it used to turn up exact matches that were very helpful before oct 22nd.